You Know You Need a Marketing Strategy But What Is it?
Running a business in today’s environment is not for the faint-hearted. Between Websites, SEO, SEM, Email, Blogging, Facebook, LinkedIn, Pinterest… The to-do list is huge and is not getting any smaller. To navigate through ALL of this noise and constant distraction, while trying to run your business you need a plan or a Marketing Strategy.
Having a strategy keeps you focused on […]
You Know You Need a Marketing Strategy But What Is it?
Marketing Time Management Tools Are Essential For Marketing
If you have your own business, your time is money. Time has become a precious commodity as our lives get busier between marketing, social media, running our business and actually trying to have a life. It is for this reason that I have pulled together the 7 Marketing Time Management Tools Essential for Marketing in today’s modern Social Media Age.
Marketing done well, builds […]
Plan Your Marketing By Defining Your Brand
The old adage “Fail to Plan & You Plan to Fail” has never been so true as in today’s business environment. Every aspect of business is getting busier and with the constant interaction with social media, having a clear defined brand is essential. It is this defined structure or plan your marketing needs to avoid the inevitable time suck down the Facebook or Social Media rabbit hole.
Your clients today, […]
Making It To 3 Years of Marketing Leap Milestone
So it’s been 3 years since I bit the bullet left a ‘somewhat’ comfortable corporate job to dive back into my own business. Not that being an Entrepreneur was a foreign concept, I come from a family of small business owners and had effectively worked for myself since the age of 21. The difference was, this time, I had experienced life, both wonderful […]
How do you SEO Your Blog Post?
SEO Your Blog Post? If you are like most small business owners, there is probably a dull ringing of white noise starting in your head about now. Search Engine Optimisation or SEO is something everyone who is online know’s they need to get people to your website but not many know how to go about it. Add in Social media and content marketing and […]
In fact If You Value Your Privacy Then Don’t Do Facebook Quizzes!
While this doesn’t directly relate to Social Media Marketing, I am watching far too many clients and friends having their Facebook accounts either hacked or duplicated. Knowledge is power, and the more you understand about your Facebook account (or any Social Media for that matter) and your privacy, the safer your personal data is.
Facebook is simply not the place […]
When it comes to Social Media timing is everything – how do you build a strong brand and effectively manage your social marketing, if you are not actively doing some type of social listening? Your customers talk on social media ALL the time. Are you listening to improve your brand and customer engagement?
The past decade has seen a totally different landscape develop when looking at marketing, all of which has […]
You know as a Business you need to be on Social Media to amplify your message. You may have also done some research on what Social Media Platforms you need to be on. (You haven’t? Then click here!) In today’s marketing climate, it isn’t enough to simply post content to social media whenever the urge strikes. So, the big question then remains – What are the best times to post on […]
How do you as a Small Business owner create a Social Media Strategy? Do you even use Social Media or digital marketing strategies to grow your business? Most business owners will agree that Social Media should play a role in their marketing strategy, but aren’t too sure how it will actually create growth.
According to 180Fusion “If small business owners want to compete and level their playing field with their competitors […]
Throughout the world, people are using mobile devices to do more than just communicate. Regardless of their spoken language, statistics show there is a new universal language, one that is visual and consists of photos, emojis, stickers and videos. This visual language is time-efficient, seemingly universal and a powerful way for people to get their point across. The New Language on Social Media is Visual, and, as a result, video […]
What Exactly is Retargeting for Websites?
Retargeting For Websites and Facebook has become a bit of a buzzword these days. You’ve seen those Website or Facebook adverts that just seem to follow you around the internet the minute you’ve gone to look at their website. Most savvy Small businesses know they need it for their marketing, but how exactly does it work and what is it?
What is Retargeting?
Retargeting lets you selectively advertise […]
It’s official Facebook Video is now Bigger Than YouTube for Brands!
Okay so the title is a bit sensationalist, but recent statistics from Socialbakers (a global Social Media Statistics and Insights Company) show that with the recent changes to the way Facebook handles video, brands are now uploading more videos to Facebook directly instead of sharing YouTube videos.
So what does this all mean? As Facebook has consistently outperformed YouTube in terms […]
Integrated marketing… It’s a term used more often in business these days but what is it? Running a business is time consuming, budgets are tight and there is never enough time to get things done – let alone marketing. Add Social Media to the mix and time becomes even more limited. Most small to medium businesses have irregular marketing because of this, lets face it who has time to post […]
I love Marketing. To me, it is one of the most dynamic aspects of being in business. Just look at the rapid changes we have made globally in the past 40 years since the delivery of the first email in 1971. 20 years later the world went ‘Social’ with Myspace and Facebook born in 2003 and 2004, and YouTube and Twitter not far behind in 2005 and 2006. Since then […]
Marketing is a conversation – a conversation between your brand, your customers and potential customers. “Conversational marketing” goes back as far as 1999 and was discussed in depth, in the book “The Cluetrain Manifesto”. The authors put forward the idea that marketing is in effect a conversation and always has been apart from a period in the 20th century dominated by mass media. During that time, marketers would promote their […]
In a world where we are ‘marketed’ to nearly every minute of every day, what makes one brand, company or product stand out above its competition? Think about your recent purchases. Where did you research? Who did you talk to? We live in a global environment that is constantly on, rarely far away from a mobile or internet device.
Try adding a social media “Add This” button on a website and […]
Creating a Facebook page has become synonymous with starting a new business. Every business these days has a Facebook page it is one of the first things you do when starting your business. However the days of free traffic and free advertising are gone on the Facebook platform. Bottom line is, if you want to grow your business through Facebook marketing, you will have to pay for advertising.
As more pages become […]
So today I’m starting something different, if for no other reason than due to my favourite marketing requirement – consistency. Strangely enough this topic was inspired by reading an article in Classic Rock with the guitarist ‘Slash’. When asked why he was moving into video marketing online for his upcoming new album, he replied ” When it comes down to keeping people interested with shorter attention spans, they need to be drip […]
So, you’ve read up on Social Media platforms and have decided as a Small business owner that you need to concentrate on the business social network – LinkedIn. With 277 million active professionals around the world and 3 million users in Australia alone looking for ways to connect with and market to other business professionals, this is the social network for you. Sure, it’s not as friendly and busy as Facebook, […]
So you’ve done you research, you’ve spoken to your customers and you’ve chosen the Social Media Platform that best suits your business. Of course you have to go where your customers are, but it also helps to know exactly where Australians are having most of their conversations on Social Media and the web in general.
Well, the guys over at Vivid Social have their research division do just that, and even better […]