Getting Alerts Your Website Security Sucks?
Your website IS your business online. It is a part of your Brand Identity and should be a MAJOR Element in your Marketing Strategy. Yet once again the goal posts and rules are moving as Google forces changes to your website security. If you have an eCommerce site or take money on your website, chances are you already have an SSL (“Secure Socket Layer”) Certificate. […]
Getting Alerts Your Website Security Sucks?
Your Marketing Brand is so much more than a logo!
Branding is more than a logo. It incorporates your business values, your tone of voice used plus your font and colour design choices that run like a continuous theme through every touch point of your business and online presence. My Favourite quote is that “your BRAND is your CLIENT’s sum total of THEIR emotional attachment and experience with YOU and your business”.
Marketing Overwhelm – It isn’t just you!
So you’ve started your business. You are brilliant at what you do, you know your stuff inside out. You have your product or services organised and you know how to best serve your customers. Now the fun part, that is, marketing to them. You’ve got Facebook, Twitter, your website, Instagram, Pinterest, emails, newsletters … and here comes the marketing overwhelm!
So let’s get back to […]
You Know You Need a Marketing Strategy But What Is it?
Running a business in today’s environment is not for the faint-hearted. Between Websites, SEO, SEM, Email, Blogging, Facebook, LinkedIn, Pinterest… The to-do list is huge and is not getting any smaller. To navigate through ALL of this noise and constant distraction, while trying to run your business you need a plan or a Marketing Strategy.
Having a strategy keeps you focused on […]
Marketing Time Management Tools Are Essential For Marketing
If you have your own business, your time is money. Time has become a precious commodity as our lives get busier between marketing, social media, running our business and actually trying to have a life. It is for this reason that I have pulled together the 7 Marketing Time Management Tools Essential for Marketing in today’s modern Social Media Age.
Marketing done well, builds […]
Plan Your Marketing By Defining Your Brand
The old adage “Fail to Plan & You Plan to Fail” has never been so true as in today’s business environment. Every aspect of business is getting busier and with the constant interaction with social media, having a clear defined brand is essential. It is this defined structure or plan your marketing needs to avoid the inevitable time suck down the Facebook or Social Media rabbit hole.
Your clients today, […]
Making It To 3 Years of Marketing Leap Milestone
So it’s been 3 years since I bit the bullet left a ‘somewhat’ comfortable corporate job to dive back into my own business. Not that being an Entrepreneur was a foreign concept, I come from a family of small business owners and had effectively worked for myself since the age of 21. The difference was, this time, I had experienced life, both wonderful […]
How do you SEO Your Blog Post?
SEO Your Blog Post? If you are like most small business owners, there is probably a dull ringing of white noise starting in your head about now. Search Engine Optimisation or SEO is something everyone who is online know’s they need to get people to your website but not many know how to go about it. Add in Social media and content marketing and […]
In fact If You Value Your Privacy Then Don’t Do Facebook Quizzes!
While this doesn’t directly relate to Social Media Marketing, I am watching far too many clients and friends having their Facebook accounts either hacked or duplicated. Knowledge is power, and the more you understand about your Facebook account (or any Social Media for that matter) and your privacy, the safer your personal data is.
Facebook is simply not the place […]
When it comes to Social Media timing is everything – how do you build a strong brand and effectively manage your social marketing, if you are not actively doing some type of social listening? Your customers talk on social media ALL the time. Are you listening to improve your brand and customer engagement?
The past decade has seen a totally different landscape develop when looking at marketing, all of which has […]
You know as a Business you need to be on Social Media to amplify your message. You may have also done some research on what Social Media Platforms you need to be on. (You haven’t? Then click here!) In today’s marketing climate, it isn’t enough to simply post content to social media whenever the urge strikes. So, the big question then remains – What are the best times to post on […]
How do you as a Small Business owner create a Social Media Strategy? Do you even use Social Media or digital marketing strategies to grow your business? Most business owners will agree that Social Media should play a role in their marketing strategy, but aren’t too sure how it will actually create growth.
According to 180Fusion “If small business owners want to compete and level their playing field with their competitors […]
Throughout the world, people are using mobile devices to do more than just communicate. Regardless of their spoken language, statistics show there is a new universal language, one that is visual and consists of photos, emojis, stickers and videos. This visual language is time-efficient, seemingly universal and a powerful way for people to get their point across. The New Language on Social Media is Visual, and, as a result, video […]
What Exactly is Retargeting for Websites?
Retargeting For Websites and Facebook has become a bit of a buzzword these days. You’ve seen those Website or Facebook adverts that just seem to follow you around the internet the minute you’ve gone to look at their website. Most savvy Small businesses know they need it for their marketing, but how exactly does it work and what is it?
What is Retargeting?
Retargeting lets you selectively advertise […]
It’s official Facebook Video is now Bigger Than YouTube for Brands!
Okay so the title is a bit sensationalist, but recent statistics from Socialbakers (a global Social Media Statistics and Insights Company) show that with the recent changes to the way Facebook handles video, brands are now uploading more videos to Facebook directly instead of sharing YouTube videos.
So what does this all mean? As Facebook has consistently outperformed YouTube in terms […]
Integrated marketing… It’s a term used more often in business these days but what is it? Running a business is time consuming, budgets are tight and there is never enough time to get things done – let alone marketing. Add Social Media to the mix and time becomes even more limited. Most small to medium businesses have irregular marketing because of this, lets face it who has time to post […]
I love Marketing. To me, it is one of the most dynamic aspects of being in business. Just look at the rapid changes we have made globally in the past 40 years since the delivery of the first email in 1971. 20 years later the world went ‘Social’ with Myspace and Facebook born in 2003 and 2004, and YouTube and Twitter not far behind in 2005 and 2006. Since then […]
Marketing is a conversation – a conversation between your brand, your customers and potential customers. “Conversational marketing” goes back as far as 1999 and was discussed in depth, in the book “The Cluetrain Manifesto”. The authors put forward the idea that marketing is in effect a conversation and always has been apart from a period in the 20th century dominated by mass media. During that time, marketers would promote their […]
In a world where we are ‘marketed’ to nearly every minute of every day, what makes one brand, company or product stand out above its competition? Think about your recent purchases. Where did you research? Who did you talk to? We live in a global environment that is constantly on, rarely far away from a mobile or internet device.
Try adding a social media “Add This” button on a website and […]
Creating a Facebook page has become synonymous with starting a new business. Every business these days has a Facebook page it is one of the first things you do when starting your business. However the days of free traffic and free advertising are gone on the Facebook platform. Bottom line is, if you want to grow your business through Facebook marketing, you will have to pay for advertising.
As more pages become […]