The Marketing Future

The Marketing Future

I love Marketing. To me, it is one of the most dynamic aspects of being in business. Just look at the rapid changes we have made globally in the past 40 years since the delivery of the first email in 1971. 20 years later the world went ‘Social’ with Myspace and Facebook born in 2003 and 2004, and YouTube and Twitter not far behind in 2005 and 2006. Since then […]

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Marketing Is A Conversation

Marketing Is A Conversation

Marketing is a conversation – a conversation between your brand, your customers and potential customers. “Conversational marketing” goes back as far as 1999 and was discussed in depth, in the book “The Cluetrain Manifesto”. The authors put forward the idea that marketing is in effect a conversation and always has been apart from a period in the 20th century dominated by mass media. During that time, marketers would promote their […]

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What is Relationship Marketing?

What is Relationship Marketing?

In a world where we are ‘marketed’ to nearly every minute of every day, what makes one brand, company or product stand out above its competition? Think about your recent purchases. Where did you research? Who did you talk to? We live in a global environment that is constantly on, rarely far away from a mobile or internet device.
Try adding a social media “Add This” button on a website and […]

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The End of Free Marketing on Facebook

The End of Free Marketing on Facebook

Creating a Facebook page has become synonymous with starting a new business. Every business these days has a Facebook page it is one of the first things you do when starting your business. However the days of free traffic and free advertising are gone on the Facebook platform. Bottom line is, if you want to grow your business through Facebook marketing, you will have to pay for advertising.
As more pages become […]

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Social Media Saturday – News on LinkedIn, Facebook & Twitter

Social Media Saturday – News on LinkedIn, Facebook & Twitter

So today I’m starting something different, if for no other reason than due to my favourite marketing requirement – consistency. Strangely enough this topic was inspired by reading an article in Classic Rock with the guitarist ‘Slash​’. When asked why he was moving into video marketing online for his upcoming new album, he replied ” When it comes down to keeping people interested with shorter attention spans, they need to be drip […]

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LinkedIn Social Marketing

LinkedIn Social Marketing

So, you’ve read up on Social Media platforms and have decided as a Small business owner that you need to concentrate on the business social network – LinkedIn. With 277 million active professionals around the world and 3 million users in Australia alone looking for ways to connect with and market to other business professionals, this is the social network for you. Sure, it’s not as friendly and busy as Facebook, […]

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Social Media In Australia 2014

Social Media In Australia 2014

 So you’ve done you research, you’ve spoken to your customers and you’ve chosen the Social Media Platform that best suits your business. Of course you have to go where your customers are, but it also helps to know exactly where Australians are having most of their conversations on Social Media and the web in general.
Well, the guys over at Vivid Social have their research division do just that, and even better […]

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Which Social Media Platform is right for your business?

Which Social Media Platform is right for your business?

Running your own business keeps you busy, in between the day to day activities, managing staff, keeping an eye on accounts and planning, a social media marketing presence is often just a ‘nice to have’. According to Steven D. Strauss, small business expert and author of “The Small Business Bible” the biggest mistake small business is making on Social Media, is not using social media.
So, how do you start? In […]

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Avoiding Social Media Burn-out

Avoiding Social Media Burn-out

So, a month after taking the ‘Leap’ out on my own, the keyboard has been a very central focal point in my life for most of that time as the picture above implies. After numerous years of building other businesses and brands in some really interesting industries, it was time to once again focus on and start building my own brand. Business cards? Check. Designing a site? Check. Creating content? […]

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