Led by Leanne Cohens, Google Certified Partner and Specialist with 30+ years of business and marketing experience.
Most established businesses have a website, some content, and a social media presence. And yet search visibility remains inconsistent, unpredictable, or simply invisible when it matters most.
The frustration usually sounds like this: you appear when someone searches your business name, but not when they search for what you actually do. Competitors are showing up in the Maps pack while you are buried. Your content exists but does not rank and has never been referenced as a source by a search engine or AI tool. Traffic comes in occasionally but leads do not follow.
The issue is rarely more keywords. It is clarity, structure and authority signals, across your website and across your broader digital presence, that have not kept pace with how search actually works in 2026.
And in 2026, search is no longer just Google. Your ideal clients are asking questions inside ChatGPT, Gemini and Perplexity. The businesses that appear in those answers are not the ones who shouted the loudest. They are the ones whose content, structure and positioning are clear enough for AI systems to understand, trust and surface.
How we turn search into a growth channel
This work is for businesses ready to move from being invisible in search to being the obvious answer their ideal clients find.
Strategy
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Messaging
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Channels
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Systems
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Growth
Search is not just rankings anymore. It is recognition.
Traditional SEO is still critical but it is no longer the full picture. At Marketing Leap we build search visibility across three layers that work together.
The first is SEO, helping your business rank in Google and Bing through technical foundations, content relevance and authority signals that compound over time.
The second is local search optimisation, improving your visibility in Maps and dominating near-me searches through Google Business Profile, local citation consistency and a strategy built around how people actually search for businesses like yours in their area.
The third is AEO and GEO, Answer Engine Optimisation and Generative Engine Optimisation. This means structuring your content and your site so AI tools can accurately interpret what you do, who you help and when to recommend you as the answer to a specific question.
The goal across all three is the same. When your ideal client searches or asks, you are the answer they find.
How we build your search visibility
Every engagement is tailored to your business, but the work typically covers these six areas.
Technical SEO foundations
Site speed, mobile performance, crawlability, indexation, site structure and structured data so search engines can read, understand and trust your site properly.
On-page SEO and search intent
Service pages and content aligned to what people actually search for and how they decide, not just a list of keywords. Relevance and intent, not volume.
Local SEO and Google Business Profile
Map visibility, category strategy, services, posts, Q&A, review strategy and citation consistency across key directories, built to win local discovery and the Maps pack.
Authority and trust signals
High-quality links and mentions, digital credibility signals and clean link hygiene. No spam tactics, no shortcuts. Authority that compounds and holds.
AEO and GEO content structure
Question-led content sections, clear headings, summaries, FAQs and entity reinforcement structured specifically for AI answers, featured snippets and position zero visibility.
Measurement and decision clarity
Reporting that connects activity to outcomes, visibility, leads and commercial movement. Not vanity metrics. Not keyword rankings in isolation.
Search visibility compounds when the foundations are right. Every improvement builds on the last.
Search visibility is built on structure, not random tactics.
SEO and AI search optimisation works best when your messaging, website and content ecosystem are aligned. A technically sound website with clear messaging and well-structured content performs significantly better in search than a site where those elements are disconnected.
For many clients this service works alongside website strategy and brand messaging work, each reinforcing the other. Clear positioning gives search engines consistent signals. A well-structured website makes those signals easier to read. And content built around real search intent and AI discovery compounds over time rather than starting from scratch with every algorithm update.
When the website is right, when the messaging is clear, and when the content is structured for how people actually search and ask, search visibility builds steadily and sustainably.
Is this the right fit?
This service works best for established businesses whose search visibility does not reflect the quality or experience they actually deliver. If you are generating referrals and repeat business but not appearing consistently when new clients search for what you do, that gap is costing you.
It is also the right fit if you have invested in SEO before and found it felt vague, unaccountable or disconnected from actual business outcomes. The Marketing Leap approach ties every activity to measurable commercial movement rather than reporting on metrics that do not translate to leads.
And if local visibility matters, if Maps searches and near-me results are how your ideal clients find businesses like yours, that is a specific and measurable opportunity that this service addresses directly.
What clients say
400+ business owners helped over 12 years. Gold Coast based, working nationally and internationally.
SEO engagements begin with an initial optimisation to establish the right foundations. Some clients complete this as a standalone project to clean up and strengthen what they already have. Others move directly into ongoing monthly support once the foundations are in place. The right package is confirmed after an initial review of your website and current search visibility.
Ready to be found more easily and more often?
If your ideal clients are searching for what you do and not finding you, that is a gap worth closing. No pitch, no pressure, just a clear conversation about where your visibility sits today and what would genuinely move it forward.
Book an SEO strategy conversation
Frequently asked questions
What is AI search optimisation, AEO and GEO?
AI search optimisation prepares your content and site structure so AI tools including ChatGPT, Gemini and Perplexity can accurately understand what you do, who you help and when to recommend you as the answer. AEO stands for Answer Engine Optimisation and GEO stands for Generative Engine Optimisation. Both refer to the practice of structuring content for AI-powered discovery rather than traditional keyword ranking alone.
Is SEO still important in 2026?
Yes, and the businesses that treat it as optional are quietly losing ground to the ones that do not. Strong technical foundations, clear intent-based content and local authority signals still compound over time. The difference in 2026 is that those foundations now need to serve both traditional search engines and AI discovery tools simultaneously.
Can you help with Google Business Profile and Maps visibility?
Yes. Local SEO is a core part of our search work. This includes Google Business Profile optimisation, map visibility strategy, review management and citation consistency across the directories that matter for your industry and location.
How long does SEO take to work?
It depends on your current foundations, your market competitiveness and what has been done previously. Most businesses see meaningful momentum build over three to six months as technical improvements compound and authority strengthens. We are transparent about timelines from the first conversation.
Experience that connects strategy to results
With more than 30 years of experience across business, branding and digital marketing, Leanne brings practical real-world perspective to every engagement, not theory, not trends, and not tactics disconnected from your commercial reality.
Her approach is grounded in board-level thinking: marketing decisions made in the context of business outcomes, not vanity metrics. She is known for clear communication, calm leadership and the ability to translate complex digital environments into confident, practical action.
As search behaviour continues to evolve with AI-driven discovery, Leanne ensures your business stays visible, credible and positioned to be found by the right people in the right places.