Led by Leanne Cohens, Fractional CMO and Digital Success Coach with 30+ years of business and marketing experience.
The buyer journey has fundamentally changed. In 2026 nobody sees one post and decides. They discover you on Instagram, check your LinkedIn, read your Google reviews, watch a short video, visit your website, come back to your social profile three days later and then, finally, reach out. That loop can take days or weeks.
And every touchpoint either builds trust or breaks it.
This is the research loop. It is not linear, it is not predictable, and it does not follow the funnel diagrams that worked five years ago. Your buyers are self-educating before they ever speak to you. They are using social media as a search engine, a validation tool and a trust-building layer all at once. TikTok is now the search engine of choice for under-35s. LinkedIn is where B2B buyers validate expertise before a meeting. Instagram is where service businesses build the familiarity that makes someone feel safe enough to enquire.
And now AI tools are part of that loop too. When someone asks ChatGPT or Gemini to recommend a business like yours in your location (I.e: marketing agency on the Gold Coast), the businesses that appear are the ones with a consistent, structured content presence across multiple platforms.
Not the loudest. Not the most frequent. The clearest.
A content ecosystem is how you show up consistently across the entire research loop, with the right message, in the right places, often enough to become the familiar and trusted choice before the first conversation has even started.
Social media and content ecosystem packages
These packages are designed for established businesses that want consistent visibility and a content system that supports growth, without relying on ad hoc posting or last-minute scrambling.
Every engagement begins with a content strategy session to align on your goals, your brand voice and your platform priorities. The right package is confirmed from there.
Authority
$1,279 per month, or $325 per week
For businesses building serious brand presence and market authority across their agreed platforms. This is the most active and comprehensive level of social media and content management.
Typically includes
- Social Media Strategy and Brand Document
- Unique content each week across agreed and selected platforms (including carousels, gifs and static posts)
- Two Reels, Shorts or TikToks per week
- Facebook and LinkedIn group engagement on agreed communities
- Full community management
- One blog or LinkedIn article per month
- One Email blast or newsletter to your database
- Boosted post management across Facebook and Instagram (client provides $50 to $100 ad budget per week)
- Brand monitoring
- Monthly reporting
Growth social package
$999 per month, or $255 per week
For businesses ready to expand their reach, add video and engage more actively across multiple platforms. This package suits businesses that want to grow their audience and start building real presence beyond their existing followers.
Typically includes
- Social Media Strategy and Brand Document
- Unique content each week across (includes a carousel and static posts) on three to four social platforms from Facebook, Instagram, Google Business Profile, LinkedIn, TikTok, YouTube and Pinterest relevant to your audience
- Two Reels, Shorts or TikToks per week
- Group engagement on agreed communities
- Boosted post management across Facebook and Instagram (client provides $50 ad budget)
- Brand monitoring
- Monthly reporting.
- May include a monthly email depending on strategy.
Foundation social package
$799 per month, or $205 per week
For businesses that need a consistent, professional presence on their core platforms. This package keeps you visible, on-brand and engaged without the time drain of doing it yourself.
Typically includes
- One-off Social Media Strategy and Brand Document ($297, completed at the start of the engagement)
- Unique branded posts for Facebook and Instagram each week (typically one Reel, one carousel and two static posts)
- Community engagement and brand monitoring
- Monthly performance report with recommendations.
Extend your ecosystem
These add-ons are available on any package and are priced on application based on scope and frequency.
The blog and authority content layer:
Monthly SEO and AEO-optimised blog posts written in your voice and structured for both traditional search and AI discovery. Each post is built around your content pillars, answers the real questions your ideal clients are asking, and is structured so AI tools like ChatGPT, Gemini and Perplexity can read, trust and surface your business as an authoritative source. This is the long-form layer that feeds your social ecosystem, supports your SEO foundations and compounds over time in ways that social posts alone cannot.
The email layer:
Fortnightly or monthly authority newsletters written from your social content and brand voice, keeping your list warm and your expertise front of mind with an audience that has already chosen to hear from you.
The LinkedIn articles layer:
Monthly long-form LinkedIn articles that build thought leadership, support SEO and give your B2B audience something of genuine value to engage with. Particularly powerful for positioning Leanne or your leadership team as the go-to voice in your industry.
The YouTube layer:
Monthly video editing, optimisation and uploading to YouTube and selected platforms. Ideal for businesses that record their own content and need it produced, optimised and distributed professionally.
The TikTok search layer:
Specific optimisation of your short-form video for TikTok’s discovery engine, ensuring you are found by the next generation of buyers who search before they follow.
Add-ons are scoped individually and confirmed at the start of the engagement but can be added as required. Investment is confirmed based on frequency and content requirements.
Consistency compounds. Every piece of content you publish today is building the trust that converts tomorrow.
Many clients begin with a content ecosystem package and later integrate this work into broader Fractional CMO support as their business grows.
What social media management looks like in practice
Clarity first
At Marketing Leap we do not post for the sake of posting. Every piece of content is connected to your positioning, your commercial goals and the research loop your ideal client is actually moving through. The result is a presence that builds trust over time rather than requiring constant reinvention.
Structure second
Every engagement starts with a content strategy session that establishes your brand voice, content pillars, platform priorities and cadence before a single post is written. That session is the foundation everything else is built on.
Compounding gains
Social media works the same way SEO does. The businesses that win are not the ones who posted the most last week. They are the ones who showed up consistently, with a clear message, for long enough that their audience started to trust them. Three months is the minimum to see meaningful momentum. After that, it compounds.
All packages require a minimum three-month commitment to ensure optimal results. One month’s notice is required to cease. Fees are payable monthly in advance. Ad spend budgets are provided by the client and are separate to the management fee. All prices exclude GST.
What clients say
400+ business owners helped since 2013. Gold Coast based, working nationally and internationally.
Social media and content ecosystem engagements begin with a content strategy session. Some clients start with the Foundation package and build up as their confidence and goals grow. Others come in at the Authority level from day one because they know they want a full-service content partner. Either way the process starts with understanding your brand, your goals and your audience before any content is created.
Ready to be found more easily and more often?
If your social media is taking time but not building momentum, that gap is worth closing. No pitch, no pressure, just a clear conversation about where your content presence sits today and what would genuinely move it forward.
Book a Social media and content strategy conversation
Frequently asked questions
How do you match my brand voice?
Every engagement starts with a content strategy and brand session where we get under the skin of your positioning, your tone and the way you naturally communicate. From there we build a content framework and caption style that sounds like you, not like a generic agency.
What is the once-off strategy and brand document fee?
The $297 Social Media Strategy and Brand Document is a one-off fee completed at the start of your Foundation package. It covers your content pillars, platform strategy, brand voice guidelines and content cadence. For Growth and Authority packages this work is included in the monthly fee.
Can I provide my own content and ideas?
Yes and we encourage it. Your lived experience, your frameworks and your IP are what make your content worth reading. We build the system around your thinking and handle the creation, scheduling and distribution. The more you share, the better the content.
Can I change packages once I start?
Yes. As your foundations strengthen or your goals shift, your package can be adjusted. We review this with you regularly so your investment stays aligned with where your business actually is.
What is the minimum commitment?
We recommend starting with three months.This is the minimum period needed to establish the content strategy, build a rhythm and start seeing meaningful momentum. After three months the arrangement continues month to month with 30 days notice required to cease.
Experience that connects strategy to results
With more than 30 years of experience across business, branding and digital marketing, Leanne brings practical real-world perspective to every engagement, not theory, not trends, and not tactics disconnected from your commercial reality.
Her approach is grounded in board-level thinking: marketing decisions made in the context of business outcomes, not vanity metrics. She is known for clear communication, calm leadership and the ability to translate complex digital environments into confident, practical action.
As search behaviour continues to evolve with AI-driven discovery, Leanne ensures your business stays visible, credible and positioned to be found by the right people in the right places.
Leanne brings clarity where there has been complexity and momentum where there has been stagnation.
Not sure which package fits your stage of growth?
Book a free 20-minute call and we will look at your current presence, your goals and your capacity, and point you toward the right starting point. No pitch, no pressure.
Google Certified Partner and Specialist
30+ years in business and marketing
400+ businesses helped and growing
President, SGC Chamber of Commerce
Host, Digital Success for Business podcast