Led by Leanne Cohens, Google Certified Partner and Specialist with 30+ years of business and marketing experience.
Most businesses that stop running ads do not stop because ads do not work. They stop because there was no strategic structure behind them.
Traffic came in but the enquiries did not follow. Leads arrived but they were not qualified or ready to buy. The website experience did not match the promise of the ad. There was no visibility on what was actually working and what was draining the budget. And without clear data, every decision was a guess.
The result is a cycle of spending, disappointment and stopping, then starting again with a different platform, a different agency or a different strategy, with the same outcome.
Paid advertising and sales funnels breaks that cycle. Every click, every page and every follow-up has a clear purpose. The system is built around your commercial goals, not around activity for its own sake.
And when it works, it compounds. The data from month one makes month two smarter. The audiences built in the first campaign make the next one more precise. The funnel that converts at three percent this quarter converts at five percent next quarter because every decision is backed by real numbers rather than gut feel. That is the difference between advertising as an expense and advertising as a growth system.
How we turn ad spend into measurable growth
This work is for businesses ready to move from guesswork and wasted budget to a structured paid media system that delivers predictable, accountable results.
Strategy
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Messaging
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Channels
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Systems
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Growth
Search intent and demand creation working together.
Sustainable growth from paid advertising does not come from a single platform. It comes from aligning the right channels so each one plays a defined role in moving your ideal client from awareness to decision.
At Marketing Leap we design and manage integrated paid media systems where nothing operates in isolation.
Google Search and Performance ads capture high-intent demand at the exact moment your audience is actively looking for a solution. This is the bottom-of-funnel engine, ideal for service leads, local intent and direct conversions from people who are already ready to act.
Meta ads across Facebook and Instagram build demand and familiarity through behaviour-driven messaging. These are your awareness and retargeting engines, keeping your brand visible to the right audience while they are in the research phase of the buyer journey.
LinkedIn advertising brings precision targeting by job title, seniority, industry and company size. For professional services, B2B offers and higher-value engagements where credibility and trust are critical before a decision is made, LinkedIn is often the most effective and under-utilised channel available.
Email sales funnels connect every channel together. Automated sequences, lead nurture and conversion paths ensure that the attention your ads generate is captured, nurtured and guided toward a decision rather than lost to inaction.
The sales funnel is the strategic layer that turns all of it into measurable outcomes.
What this service covers
Every engagement is scoped individually, but the work typically spans these six areas.
Strategic campaign architecture
Designing paid media systems aligned to your business model, whether that is service-based lead generation, e-commerce, memberships, courses or scalable digital offers.
Ad creative direction and copy
Strategic copy and creative guidance designed to stop the scroll, communicate value clearly and attract the right enquiries, not just more clicks.
Technical setup and tracking
End-to-end implementation including pixels, conversion tracking and GA4 alignment so every decision is backed by clean, reliable data rather than guesswork.
Sales funnel and conversion path design
Landing pages, conversion flows, automation and lead nurture that connect your ads to outcomes, turning attention into enquiries, bookings or sales.
Memberships, courses and digital products
Specialised builds and integrations using Kartra, Kajabi or WordPress for businesses offering programs, memberships or digital products that require a complete funnel ecosystem.
Ongoing optimisation and performance reporting
Continuous refinement of targeting, creative and funnel performance. Scaling what works, eliminating what does not, and reporting that ties activity to commercial outcomes rather than vanity metrics.
Ads amplify what already works. They do not fix a broken message or a website that does not convert.
Paid growth works best when it is connected, not isolated.
Paid advertising delivers its strongest results when it is aligned with clear messaging, a conversion-focused website and a consistent content strategy. An ad that sends someone to a poorly structured landing page with a vague message will not convert, regardless of how well the targeting is set up.
This is why paid advertising at Marketing Leap always begins with an honest assessment of what is already in place. Sometimes the ad account needs work. Sometimes the website needs work first. Sometimes the messaging needs clarifying before a single dollar of ad spend makes sense.
For many clients this service operates alongside website strategy, brand messaging or within ongoing Fractional CMO support, ensuring paid activity accelerates long-term growth rather than creating short-term spikes that disappear when the budget stops.
Is this the right fit?
This service works best for established businesses that are ready to treat paid advertising as a structured growth system rather than an experiment. If you want predictable lead flow, clear data on what is working and advertising that reflects your positioning and credibility, this is the right starting point.
It is also well suited to businesses scaling a service offer, launching a membership or course, or moving into a new market where paid reach can accelerate what organic activity would take much longer to achieve.
One thing worth stating plainly: this service is not designed for businesses seeking cheap clicks, unmanaged spend or short-term experimentation without strategy. If you are not yet ready to invest in proper funnel infrastructure and consistent optimisation, a strategy session will help clarify what the right first step actually is.
What clients say
400+ business owners helped since 2013. Gold Coast based, working nationally and internationally.
Paid advertising and funnel engagements at Marketing Leap are scoped individually following a strategy session. Investment depends on your goals, your platforms and the infrastructure required. Ad spend budgets are provided by the client and are separate to the management fee. There are no lock-in contracts beyond the initial commitment period.
Ready to turn ad spend into a scalable growth system?
If your paid advertising has felt like guesswork, a strategy conversation will change that. No pitch, no pressure, just a clear look at where your current setup sits and what a structured approach would actually deliver.
Book an ads strategy call
Frequently asked questions
Do paid ads work without a sales funnel?
Paid ads can drive traffic, but without a clear conversion path and follow-up system the results are almost always inconsistent. Funnels ensure that the attention your ads generate is captured, nurtured and guided toward a decision rather than lost at the first click.
Which platforms do you manage ads on?
We manage campaigns across Google Search and Performance Max, Meta including Facebook and Instagram, and LinkedIn. The right platform or combination of platforms depends on where your ideal clients are, what stage of the buying journey you are targeting, and what your commercial goals are. We will tell you honestly which channels make sense for your business rather than running ads everywhere by default.
Can you run LinkedIn ads for B2B businesses?
Yes. LinkedIn advertising is one of the most underutilised channels in the Australian market. For professional services, B2B offers and higher-value engagements where role-based targeting and credibility matter, it is often more effective than Meta at a higher but more justifiable cost per lead.
Can you build memberships and course funnels?
Yes. We build and integrate membership and course infrastructure using Kartra, Kajabi and WordPress depending on your existing setup and requirements. This includes the full funnel from ad to landing page to checkout to onboarding sequence.
How quickly can we expect results?
Some campaigns gain early traction within the first few weeks as the algorithm learns and targeting sharpens. Sustainable performance improves over time as data compounds and optimisation becomes more precise. We are transparent about realistic timelines from the first conversation and we do not promise results we cannot stand behind.
Can you work with our existing website or CRM?
Yes. We frequently optimise and build on existing websites, CRMs and email platforms rather than starting from scratch. If your existing infrastructure is not suitable for what you need, we will tell you that clearly and recommend what needs to change before ad spend begins.
Experience that connects strategy to results
With more than 30 years of experience across business, branding and digital marketing, Leanne brings practical real-world perspective to every engagement, not theory, not trends, and not tactics disconnected from your commercial reality.
Her approach is grounded in board-level thinking: marketing decisions made in the context of business outcomes, not vanity metrics. She is known for clear communication, calm leadership and the ability to translate complex digital environments into confident, practical action.
As search behaviour continues to evolve with AI-driven discovery, Leanne ensures your business stays visible, credible and positioned to be found by the right people in the right places.