In this episode, Leanne Cohens, online marketing expert, emphasizes the importance of understanding the digital space as a business owner. She believes that marketing is the key to business success and aims to help entrepreneurs overcome marketing overwhelm.
Leanne advises business owners to have a clear understanding of their ideal client and focus on platforms where their target audience is present. She encourages entrepreneurs to avoid the fear of missing out (FOMO) and only invest in marketing strategies that align with their goals.
Leanne shares a story of a client who wasted money on a premium LinkedIn package when her ideal clients were actually on YouTube. She emphasizes the need for consistency in messaging and branding to build trust with potential customers. Leanne provides a checklist and download to help business owners determine where they should be showing up online and how to identify their ideal client.
Key Takeaways:
- Understand your ideal client and focus on platforms where they are present.
- Avoid the fear of missing out (FOMO) and invest in marketing strategies that align with your goals.
- Consistency in messaging and branding is crucial to build trust with potential customers.
Quotes:
- “Marketing is the single most important element when it comes to business success.”
- “Having an understanding of where you’re at and what it is that you should be doing is probably the first step to stopping this fear of missing out.”
- “If it’s not part of your strategic plan, let it go.”
- “Your clients need consistency from you. They need you to show up on a regular basis with the same message and the same branding.”
About The Host:
Leanne Cohens is the digital success coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective marketing strategies.
