Leanne Cohens discusses the basics of digital marketing and how it can impact a business. She explains that digital marketing is simply marketing using digital tools to communicate value to customers. She identifies seven core categories of digital marketing, including search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, and email marketing. Leanne emphasizes the importance of understanding these tools and using them together to generate traffic, create awareness, and transform leads into loyal customers. She also offers courses and services to help business owners navigate the world of digital marketing.
Key Takeaways:
- Digital marketing is marketing using digital tools to communicate value to customers.
- The seven core categories of digital marketing include search engine optimization, search engine marketing, content marketing, social media marketing, pay-per-click advertising, affiliate marketing, and email marketing.
- Email marketing has a high return on investment and is a valuable tool for staying in touch with customers.
- Utilizing multiple digital marketing strategies together can help build brand awareness, attract ideal clients, and generate leads.
- Understanding the basics of digital marketing is essential for business owners, even if they choose to outsource certain aspects.
Quotes:
- “Digital marketing is basically marketing using digital tools.” – Leanne Cohens
- “The whole idea is making digital marketing and making your marketing actually work for your business.” – Leanne Cohens
- “Utilizing a couple of these digital marketing strategies to work together in cohesion is the best way to generate traffic and create awareness.” – Leanne Cohens
About The Host:
Leanne Cohens is a Digital Success Catalyst and the owner of Marketing Leap, a digital marketing agency. With over 25 years of experience in marketing and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective digital marketing strategies.