Overnight success is a myth. In this episode, I share the real story behind building sustainable marketing success. From handing out flyers at Pacific Fair to rebranding a global company and creating Marketing Leap, we’ll reflect on the timeless principles that have stood the test of time: consistency, clarity, and human connection.

You’ll hear personal lessons, client stories, and practical insights on how to play the long game — no gimmicks, no hype — just authentic marketing that compounds over time and creates lasting results.

What You’ll Learn / Key Takeaways:

• Why “overnight success” is a myth (and how to build real momentum)
• The three habits that keep your marketing working year after year
• How trust, relationships & consistency create lasting results
• Lessons from Leanne’s early ventures in beauty & retail — and how they shaped Marketing Leap
• The simple mindset shift to stop one-off campaigns and start long-term growth

Key Quotes:

• “Marketing that actually works isn’t about chasing the next shiny thing — it’s about playing the long game.”
• “The tools might change from flyers to Facebook, but the fundamentals stay the same: trust, clarity, and connection.”
• “Real marketing success doesn’t come from hacks — it comes from habits.”

Timestamps: 

• • 00:00 The Myth of Overnight Success
  • 01:13 Core Marketing Principles
  • 02:02 The Long Game in Marketing
  • 04:06 Lessons from Past Experiences
  • 06:00 Adapting to Change
  • 06:32 Advice for New Marketers
  • 08:55 The Importance of Consistency
  • 09:46 Case Study: Financial Services
  • 10:37 Conclusion & Next Steps

Marketing is a marathon, not a sprint. The brands that win aren’t the ones chasing trends — they’re the ones that show up with clarity, consistency, and purpose.

If you’re ready to stop the “start-and-stop” chaos and build a marketing system that compounds over time, that’s what we do here at Marketing Leap.
Book your strategy session, and let’s create a plan that supports your next 90 days — and beyond.

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/marketing-resources/

https://marketingleap.net/contact-marketing-leap/

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