Have You Noticed The Increase In Video Content in Social Media?
Humans are ultimately visual creatures. Moving images help people easily capture and contextualise the messages conveyed to them, which goes a long way in explaining the increase of Video Content in Social Media.
The major challenge for most businesses is discovering how to grow their business by reaching clients in social media. According to current projections, 90% of businesses will be using some form of social media for customer service in just two years. Most businesses know they need to be online, but getting found is a big issue, even more so how do you turn it into clients, orders or cash?
You’ve heard it before. Your clients need to know, like & trust you before they will do business with you. Share on X
These three customer touch points can be attained by building connections, relationships, and engagement in social media. The fastest and most effective way to achieve this is through video. Video content in social media are easily shared, thus building connections and relationships. They are also likely to be engaged with over regular posts of text and images. The latest Facebook algorithm change? Connections, relationships … engagement.
LinkedIn’s latest change, especially the exciting ability to connect with your network when at a conference or event? Connection, relationship, and engagement. This is why video content in social media is very essential and popular as well.
Users are now spending less of their time on scrolling through images in Facebook and more of their time watching video content in social media. Every social media platform allows and even actively promotes video. When you look at the statistic that customers spend between 20-40% more with companies that they have social media engagement with. Creating the opportunity and allowing your customers to engage with you on social media should really be a ‘no-brainer’.
These days, your customers don’t just have social media accounts, they use them a lot. On average, they use it for 2 hours and 15 minutes per day! That’s a third of their total online time. It’s also twice as long as any other online activity. If that’s not enough reason why you should use social media to leverage your business online, then here are more facts to get you thinking.
77% of customers have improved their perceptions of a business after chatting with them online. Share on X
As mentioned earlier your customers are online for three reasons – Connection, relationship, and engagement. Therefore, 85% of businesses plan on not only increasing their promotional efforts but most importantly, their video content in social media for this year. If you are not in that 85%, it is safe to say your competitor is, and they are creating video for your customer to connect and build relationships with them.
Currently, Youtubers upload over 300 hours of video to YouTube every minute giving users a total of 1 billion hours of video content per day to enjoy. It should be noted that videos between 4 minutes to 4 minutes and 20 seconds in length get more shares than other videos.
People in nearly every age category, from teenagers to those 55 and older, create and watch live videos. Overall, 36% of American households watch it, whilst 22% create it. While those statistics are for the US, Australia isn’t too far behind in our voracious use of social media and content creation.
Add to the fact that we have the attention span of less than a goldfish, it also explains why 80% of people prefer watching a live video over reading a blog post. 82% of people would choose live video over any other type of social media post. In addition, users watch live videos on Facebook 3 times longer than recorded videos and they get 10 times more comments. All in all, over 36% of Internet users have watched a live video.
Video Content in Social Media & Other Statistics
Here’s some statistics to really get you thinking about not only using video in social media, but also re-evaluating your social media strategy:
Businesses that engage on Social Media with their customers get 20-40% more ROI- Your customers spend an average of 2¼ hours per day watching video content in social media
- 77% of your customers think more of you AFTER chatting online with you
- 85% of businesses are increasing social media efforts and video content
- 82% of people would choose live video over any other type of social media post.
- users watch live video content in social media 3 times longer than pre-recorded videos and they get 10 times more comments.
- 36% of Internet users have watched a live video content in social media.
- Over 300 hours of video is uploaded to YouTube every MINUTE
- That is a total of 1 billion hours of video content per DAY
- Video content in social media between 4 – 4 minutes and 20 seconds in length get more shares than other kinds of posts.
The whole concept with having videos in social media is all about connection, building relationships and engaging with your clients.
It’s knowing the right way to do things, the right platforms to be in, and actually hanging out where your ideal client is online.
There is so much noise in social media today. Build relationships. Focus on your target market and communities, these are the tried and true ways earn success in social media.
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