Led by Leanne Cohens, Google Certified Specialist with 30+ years of business and marketing experience and 200+ websites built and renovated across 13 years.
Most established businesses already have a website. Many have had two or three. And yet the same frustration keeps surfacing: the site looks reasonable but the enquiries are not coming, the traffic is not converting, and the business owner cannot quite put their finger on why.
The honest answer is usually this: the site was built around pages and aesthetics rather than around strategy and how a real buyer actually moves from curious to confident. Content was written to fill space rather than to answer the specific questions a prospect has before they decide to reach out. The mobile experience was an afterthought. And nobody stopped to ask whether the site was structured in a way that Google, or increasingly AI tools like ChatGPT and Gemini, could actually understand and trust.
The result is a website that exists but does not work. It is present without being persuasive. It is visible without being found by the right people.
Website strategy and conversion-focused UX exists to close that gap.
How we turn your website into a growth asset
This work is for businesses ready to move from a website that exists to one that actually performs.
Strategy
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Messaging
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Channels
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Systems
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Growth
This is not a template build. This is digital architecture.
At Marketing Leap, every website project begins with strategy, not layouts. Before a single page is designed, we look at how your ideal client moves from awareness to enquiry and build the site to support that journey with clarity and intent.
That means understanding your positioning and messaging before we touch the design. It means mapping user journeys so every section, every CTA and every form has a clear purpose rather than filling space. It means building on a technically sound foundation that performs on mobile, loads quickly, and is structured in a way that search engines and AI discovery tools can read and trust.
We work primarily in WordPress as specialists because it gives clients genuine ownership and flexibility without locking them into platforms they cannot control or update themselves. For e-commerce we work across WooCommerce, Shopify and BigCommerce depending on what best suits your business model and growth plans. Every site we build or renovate is designed to be manageable by you, not dependent on us.
The result is a website that builds trust before the first conversation, qualifies the right visitors, and works as part of your wider marketing ecosystem rather than sitting in isolation from it.
What our website design and conversion-focused UX covers
Our website work spans six areas, each grounded in the same strategic approach.
Strategic website builds and renovations
Building new sites or modernising existing ones to reflect your current positioning, messaging and growth stage. No templates, no guesswork.
Conversion-focused UX design
Design that guides visitors through a clear decision journey, reduces friction, builds trust and supports the actions you actually want people to take.
SEO and AI search foundations
Every site we build is structured for modern search from day one. That means semantic HTML, clear heading hierarchy, fast loading times, mobile performance and content architecture that search engines and AI discovery tools like ChatGPT and Gemini can read, trust and surface.
Lead generation and funnel pages
Purpose-built landing pages for campaigns, service launches or specific growth initiatives, designed to convert rather than inform.
E-commerce architecture
Scalable, UX-led stores built on WooCommerce or Shopify, with a focus on customer experience, conversion flow and long-term performance.
Ongoing website oversight
Proactive maintenance, security monitoring, performance optimisation and content updates so your site stays protected and continues to perform after launch.
The result is a website that works as hard as you do, one that builds trust before the first conversation, converts the right visitors, and holds its ground as search behaviour and technology continue to evolve.
Your website is the hub, not the afterthought.
Every other marketing activity you invest in, whether that is SEO, paid advertising, social media or content, ultimately sends people back to your website. If the site does not convert, nothing else performs as well as it should.
Website strategy and conversion-focused UX directly influences how well your SEO and AI search visibility performs, how much value you extract from paid advertising, how effectively your content and social media convert audience into enquiry, and how confidently leads move toward becoming clients.
For many businesses this work becomes the foundation before a broader 90-day marketing roadmap or ongoing Fractional CMO support. When the website is right, everything built on top of it compounds.
Is this the right fit?
This service works best for established businesses that have a website but know it is not performing the way it should. If you are getting traffic but not enquiries, if your site no longer reflects where your business is now, or if you are about to invest in SEO or paid advertising and want to make sure your website can actually convert that traffic, this is the right starting point.
It also makes sense if you are rebranding, repositioning, or moving into a new market and need a digital presence that reflects the new direction clearly and confidently.
Work we are proud of
Every website we build or renovate is different because every business is different. Browse our client work to see how strategy-first web design translates into real results across industries.
200+ websites built and renovated across 13 years. Gold Coast based, working nationally and internationally.
Website projects at Marketing Leap are scoped individually following a strategy session. Some clients come to us for a focused renovation that modernises their existing site and sharpens its performance. Others are starting fresh or rebuilding as part of a broader repositioning. Either way, the process begins with understanding your business and goals, not with a package or a price.
Ready to bring clarity your website to life and turn it into a growth engine?
Your website should be one of your hardest-working business assets. If it is not generating enquiries, reflecting your current positioning, or keeping pace with how people search and decide today, that is worth a conversation. No pitch, no pressure, just a clear look at what is working, what is not, and what would actually move things forward.
Book a strategy conversation
Frequently asked questions
Why does website strategy come before design?
Because design without strategy is decoration. A well-designed site that is built on unclear messaging, poor UX structure or weak technical foundations will not convert. Strategy ensures the site is aligned with your business goals and how your clients actually make decisions before a single layout is created.
Do you work with existing WordPress websites?
Yes, and it is often our preferred approach. A well-structured renovation that improves messaging, UX, speed and technical foundations frequently delivers better outcomes than a full rebuild. We assess every site individually and recommend what is genuinely right for the business, not what is easiest to sell.
How does AI affect website design now?
AI-powered search and discovery tools prioritise clarity, structure and consistent authority signals. We build sites with semantic structure, clear heading hierarchies, and positioning that is consistent across every page so both human visitors and AI tools can quickly understand what your business does, who it serves and why it is the right choice.
Who manages the website after launch?
You retain full ownership and control. Many clients choose ongoing website oversight so security, updates and performance are handled proactively rather than reactively. We offer oversight packages that protect your investment and keep the site aligned with your growth as it evolves.
Do you only build WordPress websites?
WordPress is our primary platform because it gives clients genuine long-term ownership, flexibility and a strong technical foundation. We have clients who also prefer SquareSpace, Wix and even Webflow. For e-commerce we work across WooCommerce, Shopify and BigCommerce depending on what best suits your business model and growth plans. We will always recommend the platform that is right for your business rather than the one that is easiest for us.
Experience that connects strategy to results
With more than 30 years of experience across business, branding and digital marketing, Leanne brings practical real-world perspective to every engagement, not theory, not trends, and not tactics disconnected from your commercial reality.
Her approach is grounded in board-level thinking: marketing decisions made in the context of business outcomes, not vanity metrics. She is known for clear communication, calm leadership and the ability to translate complex digital environments into confident, practical action.
As search behaviour continues to evolve with AI-driven discovery, Leanne ensures your business stays visible, credible and positioned to be found by the right people in the right places.
Leanne brings clarity where there has been complexity and momentum where there has been stagnation.
Ready for a website that actually supports growth?
Website projects at Marketing Leap are scoped individually following a strategy session. With more than 200+ website projects delivered across 13 years, we have built and renovated websites for businesses at every stage of growth, from service businesses establishing their digital presence to established brands requiring complex e-commerce and automation architecture. Investment is confirmed once we understand your goals, not before.
Book a strategy conversation