Led by Leanne Cohens, Fractional CMO and Digital Success Coach with 30+ years of experience across business, branding and digital strategy.
A Fractional CMO provides senior marketing leadership on a part-time or flexible basis giving businesses clear direction, oversight and accountability without the overhead of a full-time executive. It is the model that makes sense when your business has outgrown reactive marketing but is not ready for a full-time CMO salary.
Most growing businesses reach a point where marketing activity increases but clear leadership does not. More content, more spend, more suppliers, but no single experienced voice connecting it all to your commercial goals. That is where things get expensive and frustrating.
As your Fractional CMO, Leanne steps into your leadership team to set clear marketing direction aligned to your business goals, prioritise what actually moves the needle, and ensure your SEO, advertising, content and website are working together as one cohesive growth engine rather than as disconnected expenses.
She manages internal teams and external suppliers so you are no longer the middleman between every conversation. And she replaces reactive, noisy decision-making with calm, data-backed confidence.
This is not advisory from the sidelines. It is embedded leadership and strategic oversight.
How We Turn Marketing Into Growth
This work is for businesses ready to move from tactics to strategy … and from activity to outcomes.
Strategy
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Messaging
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Channels
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Systems
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Growth
Is this the right fit?
Fractional CMO support works best for businesses that have moved beyond the startup phase and are ready for experienced marketing leadership to sit above the day-to-day activity.
It is particularly well suited to you if you are growing faster than your current marketing systems can handle, if you have multiple suppliers managing SEO, social and websites but no single point of strategic oversight connecting them, or if you find yourself making high-stakes marketing decisions without the senior guidance to back them up.
If you feel overwhelmed by the pace of AI-driven change and are not confident your current approach is keeping you visible and competitive, that is also a strong signal that this layer of support is what is missing.
If any of this sounds familiar, let’s talk.
How Fractional CMO support works
Every engagement is tailored to the stage and needs of your business. In practice, this typically includes the following areas of focus.
- Strategic marketing planning and prioritisation
A clear, rolling 90-day roadmap that keeps focus on what matters most and removes the noise that doesn’t. - Ecosystem oversight
Senior review of your website, SEO, content, social media and paid advertising to ensure everything is working together toward the same goal. - Messaging and positioning guidance
Ensuring your messaging is clear, consistent and aligned across every platform and touchpoint so your brand speaks with one voice. - Team and supplier alignment
Acting as the strategic bridge between your leadership team, internal staff and external specialists so everyone is working toward the same priorities. - Leadership-level decision support
Practical, experienced guidance on platforms, suppliers, team hires and growth investments, so the decisions that matter are made with confidence.
The scope flexes as your business grows.
Choosing the Right Level of Marketing Support
You have reached the stage where doing more is not the answer. What matters now is clarity, direction and confident decision-making.
| Feature | In-House (Junior / Mid-Level) | Traditional Agency | Fractional CMO (Marketing Leap) |
|---|---|---|---|
| Primary Focus | Execution and day-to-day activity | Tactical delivery (ads, SEO, websites) | Strategic leadership and growth direction |
| Perspective | Internal, often limited by experience | External, service-led | Embedded, objective and business-aligned |
| Management Required | You provide direction and oversight | You manage the account relationship | Strategy and delivery are led for you |
| Cost Structure | Fixed salary plus on-costs | Variable, often per service | Executive-level leadership on a flexible basis |
| Outcome | Activity support | Disconnected initiatives | A cohesive, aligned marketing ecosystem |
The In-House Reality
Hiring a full-time marketing manager can provide valuable execution support. However, without senior leadership in place, strategic direction often still sits with the business owner or leadership team adding pressure at exactly the point when focus is needed most.
The Agency Reality
Agencies can be highly effective at delivering specific tactics. However, they are not embedded in your business or leadership discussions. Without a strategic lead overseeing priorities, it can be difficult to ensure all activity is aligned to commercial goals.
The Marketing Leap Approach
As your Fractional CMO, Leanne provides senior marketing leadership within your business. She sets the strategic roadmap, ensures alignment across all channels, and oversees internal teams and external suppliers including the Marketing Leap delivery team where appropriate.
This model gives you the clarity and leadership of an experienced CMO, without the commitment of a full-time executive role.
You get the clarity and commercial focus of an experienced CMO, embedded in your business, without the full-time commitment.
Experience that connects strategy to results
With more than 30 years of experience across business, branding and digital marketing, Leanne brings practical real-world perspective to every engagement, not theory, not trends, and not tactics disconnected from your commercial reality.
Her approach is grounded in board-level thinking: marketing decisions made in the context of business outcomes, not vanity metrics. She is known for clear communication, calm leadership and the ability to translate complex digital environments into confident, practical action.
As search behaviour continues to evolve with AI-driven discovery, Leanne ensures your business stays visible, credible and positioned to be found by the right people in the right places.
Leanne brings clarity where there has been complexity and momentum where there has been stagnation.
What clients say
400+ business owners helped over 12 years. Gold Coast based, working nationally and internationally.
Fractional CMO support is available as a monthly retainer, with scope tailored to the size and complexity of your business. Engagements begin with a strategy conversation to ensure the fit is right before anything is committed.
Ready to bring clarity and momentum to your marketing?
If you are done making decisions without the right leadership support, let’s have a conversation. No pitch, no pressure. Just a clear look at where your marketing is now and what would actually move it forward.
Book a strategy conversation
Frequently asked questions
What is a Fractional CMO?
A Fractional CMO provides senior marketing leadership on a part-time or flexible basis, offering strategic direction, oversight and accountability without the cost or commitment of a full-time executive.
How is a Fractional CMO different from a marketing agency?
A Fractional CMO leads marketing strategy and decision-making, ensuring all activity is aligned to business goals. At Marketing Leap, this leadership is supported by a specialist team, allowing strategy and execution to work together seamlessly.
Will you work with my existing marketing team or suppliers?
Yes. Fractional CMO support is designed to sit above internal team members and external suppliers, providing clarity, alignment and leadership oversight so everyone is working toward the same priorities.
How long do Fractional CMO engagements typically last?
Engagements vary depending on the stage and needs of the business. Some clients begin with a focused strategy phase, while others engage in ongoing Fractional CMO support as their business grows and evolves.
Is Fractional CMO support suitable for small businesses?
Fractional CMO support is best suited to businesses that have moved beyond the startup phase and need experienced marketing leadership to support growth, scale and more confident decision-making.