Leanne and Karen discuss the benefits of podcasting for small businesses. They emphasise the importance of personal connection and expertise in attracting customers. They also highlight the challenges business owners face when starting a podcast, such as time and effort. However, they provide solutions and support services to make podcasting more accessible and manageable for entrepreneurs.
Key Takeaways:
- Podcasting allows business owners to showcase their expertise and connect with their audience on a personal level.
- Shorter podcast episodes, even as little as five minutes, can be effective in capturing listeners’ attention.
- Podcasting doesn’t have to be complicated or require expensive equipment. Basic headphones and a smartphone can suffice.
- Support services, such as editing, uploading, and show notes writing, can alleviate the time and effort required to maintain a podcast.
About The Host & Guest:
Leanne Cohens is the digital success coach and owner of the agency Marketing Lead. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne focuses on helping entrepreneurs grow their businesses through effective marketing strategies.
Karen O’Connor is the founder of Speak Up Podcasting, a podcasting agency that helps business owners market their businesses through podcasts. With her expertise in podcasting and YouTube channels, Karen believes that personal connection is key in today’s business landscape.
Quotes:
- “People connect with people. They don’t go to the Yellow Pages anymore.” – Karen O’Connor
- “Having a podcast is like doing your Facebook ads and having a website. It’s almost becoming a necessity.” – Karen O’Connor
- “Your podcast does not need to be an hour long. If it’s just you talking, 15 minutes tops.” – Karen O’Connor
