Bocchetta FurTastic Friends plush toys are manufactured to international safety standards, using ethical production and materials. Our premium-quality products are totally unique, quality and very realistic. Our toys are not mass-produced — they are handmade with care to last. Unlike fanciful ‘plush’ toys, or cartoons, these are loveable pets that often replicate the real thing, being gifted to those in need of support, or to replace real pets. A number of Animal rescues buy them for charity due to their life-like appearance.
CLIENT
Industry
E-Commerce – Retail AND Wholesale Website Combined
Location
Burleigh Heads, 4220, Gold Coast, Queensland
Website
bocchettaplushtoys.com
NEW WHOLESALE & RETAIL DESIGN
OLD WHOLESALE DESIGN
OLD RETAIL DESIGN
Problem
Bocchetta Furtastic Friends has made quality, animal plush toys since 1948. Primarily supplying tourists shops, they had two separate websites and brands servicing Retail Customers and Wholesalers Globally. Websites were clunky, poorly optimised and needed to be ready for ‘social selling’. Then COVID hit and the tourism market shut down, the focus switched to eCommerce with the design and distribution emphasising emotional support toys creating markets with NDIS and Charities.
Solution
ONE Website was developed under one brand and banner with both Wholesale, Retail & NDIS functionality. WooCommerce integrated initially with TradeGecko, then switched to DEAR inventory management software when QuickBooks exited the Australian market.
Additional Functionality includes:
Both Retail and Wholesale
Retail
- Adoption Certificates
- Catalogue Integrations for Social Selling on Facebook, Pinterest & Instagram
- Commission for NDIS – Gift Cards
- Email marketing differentiation with Active Campaign
- Gift Vouchers
- Global Search for Find a Stockist by postcode, name or region
- Round Up for Donation to Set Charities
- Testimonials – Multiple Payment Gateways
Wholesale
- API for Dropshipping
- Collections of Products with POS Display i.e. Collection of Puppies (10), Collection of Kittens (8) and Collection of Minis (30)
- Email marketing differentiation with MailChimp
- Minimum Order Quantities
- Quick Order form
By July 31, 2021, these are the results from Search Engine Optimisation and Social Selling marketing:
Performance on Search results:
18 ,192 New Users
120.44% Increase
10 ,872 Sessions
101.63% Increase
