CLIENT

DogMasters Trainers is NZ’s largest independent distributor of quality dog training products. Established in 2001, we have been at the forefront of developing quality training products and leading the industry with knowledge and after sales service for over 20 years.

Industry
E-Commerce Website
Location
22a The Boulevard Te Rapa Park Hamilton 3200
Website
www.dogmaster.co.nz

NEW WEBSITE DESIGN

OLD WEBSITE DESIGN

Problem

With a change of ownership the old WordPress website was clunky, difficult to navigate and didn’t integrate with the new owners back end CRM and stock management systems.

Solution

Developed a new eCommerce website using BigCommerce ensuring it integrated with all the new backend systems and fully Search Engine Optimised.

Increased filtering options based on product, brand, dog breed most popular and promotions. Ability to select by category, monthly specials as well as a highly informative Training Resource Centre and Product Information section.

Performance on Search results:

7,447 Visitiors

80.21% Increase

Title

80.21%
8,251 Interactions

176.8% Interaction Rate

Title

176.8%
Dogmaster Trainers New Zealand Website project