CLIENT

Geoff Rupp is a renowned Sydney based Vedic Astrologer who also teaches Vedic Meditation and Himalayan Breathwork. With a change in his offering and a move to more online courses and training Geoff needed a brand refresh and website renovation. The existing website while set up with a decent structure was slow, clunky and had hand coding that broke with every plugin or WordPress update. A change was needed to align with with the new brand Find Your Calm.

Geoff was also spending a large amount every month for Hosting, ClickFunnels, MailChimp & Active Campaign, Acuity, Zapier and Thinkific. Marketing Leap simplified his online business, streamlined his processes and the buying journey and created a fast, beautiful website with Courses, Events, Subscriptions, Gift Certificates, a Vedic Astrology Chart Calculator and eCommerce shop all integrated with the one email marketing system and online booking processes.

Industry
Vedic Meditation | Vedic Astrology | Himalayan Breathwork

Problem

  • An off-brand website that was slow, clunky and costing a huge amount every month to run with hand coding that broke with every plugin, theme or WordPress core update.
  • Multiple platforms were used including ClickFunnels, MailChimp & Active Campaign, Acuity, Zapier and Thinkific.
  • The purchase and Vedic reading booking processes were manual.
  • The online store didn’t work
  • There were no options for Gift Certificates
  • There was no cohesion and adding new events and offerings to the website was nearly impossible.

Solution

The Website hosting was moved and the site redesigned, removing all hand coding and making it easier for Geoff to manage his own website, adding new products and offerings as he needed.

  • A Top header Banner was added for announcements.
  • WooCommerce was integrated as the eComm backend so all purchases i.e. reading, meditation, breathwork, course, event or physical item worked seamlessly
  • The booking flow with Acuity was changed so there were options of Online + in person syncing with calendars & allowing for Zoom meeting reminders
  • Subscription service for Find Your Calm created
  • Gift Cards available in time for Christmas purchasing
  • Courses moved to the website allowing YouTube, Vimeo and Live videos all with completion certificates and gamification
  • Sales funnel pages created
  • Vedic Astrology Chart Calculator was integrated as a lead magnet

Performance on Search results:

550 New Visitors

115% Increase

Title

100%
4m 12s Average Engagement

414% Increase

Title

100%
Find your Calm - performance