CLIENT
Industry
Location
Gold Coast Queensland, Australia
Problem
Liam Thompson Personal Training is built off the back of years of experience both as a Personal Traininer in the UK and around Australia, as well as a successful semi-professional Rugby career. With a MSc Hons Sport & Exercise Science, Liam had built a great 1 to 1 business here on the Gold Coast. However, with the COVID lockdowns and restrictions, Liam needed to diversify his client base. With no online marketing presence at all, starting the process was a challenge so he engaged Marketing Leap.
Solution
Marketing Leap started with a full marketing and brand strategy, including a new logo and brand guidelines. They then determined the the best platforms to reach new clients on, in this case Facebook, YouTube and Instagram, and then created key messaging and call to actions.
In order to grow Liam’s social media channels with purely organic reach, Marketing Leap developed a full content plan. It included a range of weekly social media post categories, graphic design and worked with Liam to create engaging weekly videos. A key part was creating content that resonates well with Liam’s unique voice and personality.
Since working with Marketing Leap, Liams training diary is completely booked out for weeks in advance, he is training clients internationally and has a great video library for his clients to refer to. His social media presence has also improved exponentially. See stats below
