CLIENT

Sanctuary Place Living “SPL” is a Social Enterprise Community Housing Provider (S.E.C.H.P.) delivering housing, care, and support within the hour for people in need. Due to their nature as a Not For Profit and Charity they had been through a number of web developers and needed their online presence aligned with the different arms of their business.

Differentiating between their SPL™ Living Foundation as registered Charity with prominent elements to take Donations and the core ‘SPL’ Living Homes™ Community Housing program was essential to ensure the vulnerable who they service didn’t feel lost when coming to the website. Integrating forms applications and message with their HubSpot CRM and SalesForce were equally important.

Developing space to show the other five programs as well as a further two future programs without confusion and overwhelm was key. Likewise making the process to donate simple and easy as well as showing what the donation money went towards was also essential.

Industry
Social Enterprise Community Housing Provider

OLD WEBSITE DESIGN

Problem

Sanctuary Place Living “SPL” needed to create a portal online to allow Donations to be made to its SPL™ Living Foundation that is a registered Charity without losing their core market of vulnerable people needing urgent accommodation. Developing a layout that covered both those elements as well as the other seven programs on one website was not an easy fix.

Solution

Creating a separate landing page for their charity SPL™ Living Foundation with clear markers for donations as well as displaying what the donations were used for was key. Also clearly defining the message on the website while also explaining and displaying the current and future programs was vitally important.

Ensuring the vulnerable who also use this site to find local accommodation within an hour, were not confused with a mixed message meant a very structured layout and integration into their HubSpot CRM.

By June 2023, these are the results from Search Engine Optimisation.

Performance on Search results:

494 Visitiors

100% Increase

Title

100%
705 Sessions

100% Increase

Title

100%
Sanctuary Place Living - Website Performance