It is easy for small business owners to become overwhelmed with marketing their business. You want to explore all the opportunities available to you but don’t have the time to…
Marketing your business is not something that is guaranteed to work overnight. Nowadays, social media outlets are awash with pressure to be everywhere and marketing overwhelm often leads to procrastination.…
It’s no secret that marketers love data. A data-driven approach makes it possible to hyper personalise campaigns and messages, tailor content specifically for your target audience, and accurately correlate marketing…
Marketers and Businesses have been embracing digital transformation more than ever in the past year as they adapted to the COVID-19 pandemic and constantly changing business strategies. No matter how…
The definition of strategy is, “A plan of action that aims to achieve a specific goal or goal set over the long-term.” A marketing strategy can help you understand your…
A marketing audit serves as a great baseline from which you can create your strategy. An audit helps you know exactly where you've come from, what's working and what you…
Using email marketing, especially for small businesses, plays a vital role in growing your business. Email marketing automation is the next step. It is one of the best ways to…
Sending out emails is one of the most cost-effective ways to build a relationship with your audience. When done well, email marketing can produce more lasting relationships with your ideal…