5 Ways to Monetise YouTube Videos

Even though it is easier to monetise YouTube today, it doesn’t mean you will start earning right away. The most well-known approach to monetise YouTube content is through advertising, but there are other options, and different strategies will work for different content creators.

Requirements to Monetise YouTube 

Before applying for the YouTube Partner Program (YPP), there are a few requirements you have to meet to enter their partner program:

• 1,000 subscribers
• 4,000 watch hours (within 12 months)
• Follow YouTube’s community regulations

By creating great content and building your audience, you can work toward these requirements. You can read more about the guidelines here.

To be paid by YouTube, you must first set up a Google AdSense account. When you link this account to your channel, YouTube will transfer earned AdSense money to your bank account.

Now that you know the basic requirements. Let’s now talk about the ways for you to monetise your YouTube videos.

Ad Revenue To Monetise YouTube

Ad money is usually the first thing someone thinks of when joining the YouTube Partner Program, and it might be a sizable source of revenue. Once YouTube accepts your application, you may immediately enable adverts to your videos as long as it meets YouTube’s community standards. It also allows commercials or ads to play within your videos.

YouTube takes 45% of the revenue from each ad that shows on your channel, leaving you with 55%. This money is then given to you via Google AdSense, where you can track all of your data. According to Influencer Marketing Hub data, the average YouTube channel may earn roughly $18 per 1,000 ad views, which is between $3 to $5 for every video view.

Here’s how you can turn on ads to your videos:

• Go to your YouTube Studio.
• On the left sidebar, select Content.
• Choose a video or a series of videos.
• From the left sidebar, choose Monetisation.
• Choose the type of ads you wish to run.
• Then hit Save.

Audience Support through Fan Funding

Another way to monetise YouTube is to set up “fan funding” streams to collect donations from your audience in the same way you would when crowdfunding a project. As a content creator, you’re adding your voice to the internet without forcing your audience to pay. So, if you provide good content, your audience might be eager to support you regularly.

Many fan-funding platforms provide creators with another outlet for their clients to find their material and a means to engage and reward their most dedicated fanbase.

YouTube’s super chat

You might have watched a live stream on YouTube and wondered how certain users could have their chat messages highlighted. They have spent money on a super sticker or chat that enables their message to be highlighted, use exclusive stickers, and even pinned to the top of the conversation.

Channel memberships

By doing channel memberships, your members can pay a fee and gain access to exclusive videos, live chats, emojis, badges, and other stuff to keep your audience engaged. Channel memberships are an excellent option for monetising your videos. The only caveat to access this way of monetising YouTube is that you need over 30,000 subscribers are required.

Other Fan Funding Ideas

There are also third-party websites you can use to monetise your channel like Patreon, Tipeee, and Buy Me A Coffee.

Monetise YouTube Sponsored Content

Unlike the YPP, you don’t need 1,000 subscribers or a lot of watch time to earn from these deals. Of course, having more subscribers is beneficial for those paying you for sponsored content. However, and engaged audience and an excellent library of videos are more significant. When you have both, you’re ready to look for YouTube sponsorships.

There is a sizable market for this, which comprises approaching businesses and offering to create videos highlighting their products. Here are a few tips about getting sponsored content:

Find a brand

With the brand names or companies you deal with, quality is essential. You most likely already have a wish list of ideal brands. Whether you’re reaching for the stars or creating your brand from the ground up, make sure you master your brand pitch before sending it.

Seal the deal

According to a study by Klear, YouTube videos are the most expensive sponsored content marketers can purchase from influencers. While your pricing will vary depending on the size of your audience, engagement, and relevancy to your potential partner, know your worth before signing a deal.

Be transparent

Remember that sponsored content is an advertisement. That implies you must ensure compliance with Google’s Ad policies. Transparency is beneficial not just to your legal health but also to your connection with your audience.

Sell Merchandise

If you’ve built a strong brand through your content, your audience may want to interact with it by purchasing brand items from you. After your channel has 10,000 or more followers, you can enable the merchandising function to monetise YouTube and create an additional revenue source. Although it may not be the perfect answer for every channel, it has the potential to generate significant cash for some YouTuber accounts.

Here’s how you can enable the merchandise function on your YouTube channel:

• Go to YouTube Studio.
• On the left sidebar, select Monetisation.
• Click the Merchandise tab.
• Follow the steps to gain your Teespring ID.

Signing Up as a Brand Affiliate

When you join an affiliate network, you can offer a range of items, and every time someone purchases a product through your unique link, you receive a certain percentage of the transaction value. Affiliate offers can differ widely, and there are plenty to choose from, but if you find things that complement your content, it can be a solid cash stream.

Remember that successful content always provides value, so any affiliate links you provide must be relevant and valuable to your target audience. The products or services you endorse will reflect on you, so make sure your affiliate links are as good as your content.

These are just a five examples of how to monetise YouTube. To benefit from YouTube revenue, you must first establish your following and meet the minimum requirements of 1,000 subscribers and 4,000 view hours in the previous 12 months. This will need some effort, but if you continuously create quality content, it will come, and you will reap the benefits of your efforts.

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