6 Key Blog Marketing Benefits for Business

One part of marketing that has been consistent over the last several years, although has changed quite a bit in strategy, is blogging. Blog marketing is a critical element for any business. In fact, roughly 409 million internet users read about 20 billion blog pages monthly. This is also why 53% of marketers prioritise blogging as their primary content marketing strategy.

Furthermore, blogging continues to flourish with a 12% increase in the last 5 years with 77% of internet users worldwide reading blogs regularly. It can also increase website traffic and market your products and services, and aids in the development of trust with potential clients.

If you are still not taking advantage of this, here are six benefits of blog marketing that will help your business.

Blog Marketing Drives Traffic to your Website

When you consistently create and publish blogs to your website, you open doorways for your audience to know you. Especially if you provide valuable information that can help them solve their problems. When readers enjoy what you share, that’s when your website traffic will improve. But why do you need website traffic?

More traffic means more leads to your business. And the more people visiting your website, the higher chance you can convert them into paying customers. Blogging generates 67% more leads than marketing without it, and marketing that priorities blogging is 13 times more likely to be successful.

Now, how do you drive traffic using your blogs?

Create evergreen content

A tried-and-true method for improving blog search traffic is to write evergreen blogs. In Moz’s case study, they defined evergreen posts as “material that has continued and sustained success,” also, evergreen blogs can generate traffic years after they were published.

Plan your content with keyword research

Content creators and SEO experts use keyword research to identify potential keywords. This allows you to find out what words and sentences users type into Google and other search engines to find the information they’re looking for. This is the reason certain articles and videos show up on the first page of Google when you are searching for a particular topic.

Avoid using too much jargon.

When writing your blogs, you have to be mindful of your wording. They may not look at all the practical information on your page if your content is difficult to read or understand. An excellent place to begin is to deliver your post in bite-sized words with a welcoming tone and lots of pictures.

Blog Marketing Increases your SEO/ SERP

68% of online experiences begin with a search engine & Google processes over 3.5 billion searches per day. Every new blog you write increases the traffic to your website and adds a new page to it. This aids SEO by giving Google and other search engines a reason to re-crawl your website in search of new information to index. With SEO methods such as keywords, titles, meta descriptions, and more, blog postings become a strong tool for increasing brand visibility.

To help you increase your SEO for your blogs. Here are a few tips you can follow:

• Check your page speed – people have a short attention span and making sure that your website loads fast can keep them reading your blogs. You can check your website page speed here.
• Mobile optimisation – there is 56% internet traffic by mobile users. That’s why you don’t want to miss this opportunity to have a mobile-friendly website.
• Include alt text to images.

By establishing your website as a relevant solution to your clients’ questions, blogging helps to improve SEO quality. Blog entries that employ several on-page SEO methods can increase your chances of ranking in search engines and make your site more interesting to visitors.

You may learn more about SEO by watching my video on what it is and how it works.

Position your Brand as an Industry Leader

When you position your brand as an industry leader, it means utilising your own experience and authority to develop content that provides information and guidance. When you share this with your audience, they remember your brand as the voice that helped them solve an issue or get fresh insight. As a result, you get new customers with potential long-term value.

By examining your brand’s details in-depth, you can discover what makes you different from others. Here are a few tips to help how you can position your brand:

Check your current brand position.

Begin by thinking about your target consumer and determining who they are. Next, define your mission, values, and what sets you apart from the competition. Finally, assess your value proposition and your present brand identity and brand language.

Know your competitors.

To position your brand effectively, you have to know who are your competitors. There are several approaches for identifying your competitors, such as:

• Conduct market research.
• Utilise your customer’s feedback.
• Check social media and online forums like Quora.

Identify what makes you unique.

Having and understanding your unique worth as an entrepreneur is critical for building a business that is both sustainable and profitable. Unfortunately, recognising and developing that difference is not always simple. A unique value proposition (UVP) or unique selling proposition (USP) is a brief, to-the-point statement regarding the advantages you provide to clients. It’s an explanation of what distinguishes you. A UVP or USP is not a slogan, catchphrase, or positioning statement.

A brand’s positioning helps to distinguish itself from competitors. This distinction enables a company to raise brand awareness, communicate value, and justify its price.

Blog Marketing Humanises your Brand

There are several methods for making your brand look more personable. But why is this such a desired feature for businesses to possess? Humanising your brand may assist your organisation in moving away from traditional and sometimes robotic marketing approaches toward being more relevant and engaging.

Aside from that, why is it critical for companies to humanise themselves?

It helps in telling your brand’s story. Storytelling is one of the many ways we communicate as humans. It contributes to an engaging atmosphere for individuals to feel safe to share their ideas and opinions. In one of my previous videos, I shared how you can create content that can resonate with your audience. You can watch the full video here.

Develop Better Customer Relationships

Strong customer connections are like any other type of interaction. You must commit effort to build and nurture them. Before purchasing anything, 79% of buyers say they want businesses to show that they understand and care about them. Businesses who recognise the value of developing client connections form an emotional connection with customers and stay with them for a long time.

Blogging is still one of the most effective techniques to promote your company in the SEO rankings. Google continues to prioritise relevant material at the top of its search engine. It does not want a lot of irrelevant stuff from three years ago. Thus, it will emphasise recent content.

By ensuring that your SEO is up to par, you allow the customer relationship to form. People will find you because they will notice you in the search results.

Blog Marketing Increases Leads

Now that you have some internet traffic from your blog, you have the option to turn that website visitor into leads. Every blog article you produce is a new opportunity to generate new leads, just like every other indexed page. Include a lead-generating call-to-action in each blog article. These calls to action frequently lead to free ebooks, white papers, fact sheets, webinars, trials, or any other content asset for which someone is ready to share their information.

If you need some ideas on different lead magnets and calls to action you can use, simply check out our Resources Page for inspiration.

I also discuss a some great tips on how you can create lead magnets that can help you convert. You can watch the full video about it here.

The potential of blog marketing is limitless. It’s helpful regardless of where your consumers are in the purchase process. Effective blogging will assist you in attracting and nurturing leads, as well as capturing and engaging with new and existing consumers. If done effectively, your website’s blogging activities can yield the most beneficial returns for your company.

Don’t forget to Check out our library of FREE Resources & Downloads to help you grow your business and develop your business story! We offer a full range of done for you realistic, practical marketing solutions for your business that deliver results and hit the spot with your customers. You can check out what we do here.

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