3 Ways to Market Your Business Stories & Connect With Your Audience

We all know how incredible brand storytelling is, how it can help your business grow and help you become known as an expert in your industry. Connecting with your audience through storytelling is one of the most effective ways to market your business. By telling a story, you share a message that your audience can easily understand.

Storytelling is a powerful tool for businesses to deliver their message engagingly and memorably. But once you’ve finish crafting your business stories, you’re probably wondering, “What’s next?”

3 Ways to Market Your Business Stories

The next step is to get in front of your audience. It allows them to know who you are, what you do, and what you stand for. But how can you do that? There are different ways for you to market your business stories, so let’s share what we do in Marketing Leap and with our clients.

Utilise Social Media Channels

What’s great about this day and age is that almost everyone has their social media accounts. Everyone is on their phone, scrolling and consuming different content from social media. With that knowledge, you can take advantage of this to show up in front of your audience.

Although, social media is also notorious for being a swamp of loads of information, and your content might get easily lost. There is, however, one approach to make your material stand out from the crowd. It is the storytelling strategy that will instil your brand in the thoughts of your target audience. If used on social media, this may convert online viewers into leads to customers.

To help you utilise social media to share your business stories. Here are a few tips you can follow:

• Creating client personas is the most effective technique for understanding your audience.
• A story that provokes emotional reactions in the audience can build a strong association between your brand and the audience.
• Add a cliffhanger to your headline or title to keep your viewers interested. Assure that they will want to return to learn more.

Social media allows you to share written content, including blogs. Aside from short-form videos, you can also share them as regular posts, stories, or Reels. Remember, you are not required to be present on all platforms. All you need is to be present where your target audience is to share and get your message out there.

You can also watch one of my videos where I explained the Best Social Media Platforms for Business Growth in 2022 here.

YouTube for Business Storytelling

Another excellent method to help you promote your business story is through visuals. Videos are a terrific way to establish a personality around your business by presenting yourself as a human rather than a faceless entity behind social media postings. YouTube is the best site to share your stories as videos.

Over 2 billion people use YouTube every month, which means there are also billions of hours spent every day watching different videos. If you still don’t have a YouTube channel, here’s a guide to help you out:

Find your niche.

You need to identify your niche early on. It allows your business to be known as an expert in your field and helps you to stand out in the constant noise. If you are having trouble finding your niche, these questions will provide clarity for you and your business:

• What are you passionate about?
• Who is your ideal audience?
• What is your purpose?

Set up your channel.

Now that you know your niche, it’s time for you to get started and set up your YouTube channel. First, create a Brand Account using your existing Google Account. A brand account enables you to assign management responsibilities to others and to access some additional tools as your business grows.

Here’s a step-by-step tutorial on how you can set up your channel:

1. Go to YouTube.com and click the Sign In button in the upper right corner of the website. Then sign in using the Google account you want to connect with your channel.
2. Click on your profile icon in the upper right corner of the screen, then hit Create a Channel.
3. Choose a name you want for your channel, either your name or business name.
4. Customise it by adding a profile picture, channel banner, and the About section.
5. Then upload your video.

You can read more about setting up your YouTube Channel here.

Find relevant topics.

We already know that making high-quality videos and sticking to a steady posting schedule week after week is essential for growing your YouTube channel. While these are the foundations of your success as a YouTube producer, coming up with engaging topics might be difficult.

Based on your answers about your niche, you may list down a couple of topics you want to share with your audience. Besides that, these are the other way to help you find topics for your videos:

• Ask your audience using polls and surveys.
• Take part in online groups or communities like Reddit and Quora.
• Utilise the YouTube search and check the autocomplete that comes up.
• Use tools to help you like Google Trends, AnswerthePublic, or vidIQ.

Pay attention to your YouTube SEO.

To be successful on YouTube, you ensure that your videos have good search engine optimisation (SEO) so that people can find them. The most common key points are:

• Keep in mind that most viewers will only see the first 100 characters of your video description and that the same content will also appear in search of results.
• Choose the correct category to help your videos show up with similar interests.
• Use your keywords in the video title.
• To catch your audience’s attention, upload an engaging thumbnail.

Your business can benefit a lot from doing video marketing, which you can read the full blog here.

If you want to start your channel with a CLEAR grasp of how to USE YouTube and video in your marketing plan, check out our highly detailed 6 Module YouTube for Business Course here.

The Power of Email Marketing or Newsletter

Besides your website, the only thing you own is your email list. Email marketing plays an important role in growing your business, especially for small businesses. Marketing via email drives more conversions than any other channel, including social media and search. In terms of customer acquisition, email is 40 times more effective than Facebook or Twitter, returning an ROI of $38 – $43 for every dollar spent.

Personalisation allows you to do a lot as well. People who listen to stories frequently attempt to relate to the characters—this is part of the joy of immersion. You obtain a great match when you customise your emails and incorporate narrative into your approach.

When you tell a good story, people are more likely to connect with your brand and listen to what you have to say. And, most of all, they’ll feel like the centre of attention. Remember that excellent marketing (not just email marketing) puts the consumer first. Storytelling and personalisation work in tandem to achieve this.

There are many reasons storytelling is a great way to exercise your creativity. Remember that storytelling is the best way to create a connection with your audience and allow you to share valuable information that is easy to consume. These steps if applied within a strategy and with purpose will help you get in front of your audience. It allows them to know who you are, what you do, and what you stand for. Got questions? Reach out and let’s chat!

Don’t forget to Check out our library of FREE Resources & Downloads to help you grow your business and develop your business story! We offer a full range of done for you realistic, practical marketing solutions for your business that deliver results and hit the spot with your customers. You can check out what we do here.

Prefer structured mentoring? I also offer a 12 week 1to1 mentoring program designed to Give You Clarity, Generate leads & STOP DROWNING IN THE OVERWHELM!

There are also 2 hours Strategy Sessions available. If it’s time to get a Clear Action Plan, Digital Strategy Map & Checklists, you can check out the details here!

Regardless of what you need when it comes to online marketing, take the Leap … we are your springboard to success!