Are you wondering why your blogs are not going viral?
TL;DR - Click here to Watch the Videos BelowWe all know creating blogs takes a lot of time which is why we focus on sharing blog tips that work. From researching your topics, trends, and keywords, the average blog takes between 2.5 to 4 hours from start to publish. Yet having your blog read from screen to screen and shared on all social media channels is every business owner’s dream.
Several factors contribute to anything being famous or viral on the internet. Although, there is no hard and fast method for making content go viral … if there were, marketers and business owners would overuse it till it broke. However it is important to note, the initial few hundred visitors who read your blog article are the most significant.
Here are three blog tips to create blog content that will go viral …
Blog Tip #1 Have your Content Relevant to your Audience
You put your content online to spread a message. Whatever it is, it must make sense to your audience. Your ordinary reader wants to know that you understand what they are going through and how they feel. They must also understand the words you use.
Your blog content should be about something your audience is interested in, so they will share it with others on your behalf. To achieve this, you must first enter your audience’s mind. Here are a few questions that can help you write blogs that your audience can resonate with:
- What fascinates them?
- What do they wish to learn more?
- What kinds of things do they typically discuss, and why?
There are different ways to collect all this information from your audience, like asking through a poll on your stories or posts or joining online forums related to your niche. To successfully execute this, you have to know who is your target audience.
In every marketing strategy, this is one element you should research first. Because it allows you to understand their pain points, and it would be easier for you to pitch your content to them. You can read more about how you can create content that resonates with your audience here.
Blog Tip #2 Write About Trends or Controversial Topics
Hot trends and current events are definitely on everyone’s mind, so capitalising on them only makes sense, right? No one will be interested in what you have to say if you talk about anything outdated. Here is some website that you can use to monitor the current trends:
Google Trends
Google Trends will tell you the most recent trends in each industry. You can search by location, category, or date. You may also compare several themes to identify popular ones to write about on your blog. Use Google Trends to identify what subjects are popular in your niche and monitor any traffic spikes.
Social Media Channels
Facebook is excellent at determining what subjects are trending online. You may look for prominent hashtags connected to your speciality, join Facebook groups to discover what your target audience is talking about or monitor what events appear on your Timeline.
Online Forums
Despite being underrated, Reddit is a valuable tool for finding and promoting content. You may browse “Subreddits” on current events, technology, politics, and almost any other topic. Reddit is a terrific site to learn about what’s going on in the SEO, business, and beyond.
If you are still not convinced how trending topics can drive traffic to your website, here are a few benefits you can take advantage of:
- Targeting trending themes in your content helps you hang on to the momentum of a current event or trend. You can collect high-volume traffic for a brief period since visitors are actively looking for that topic.
- Provides you with a competitive advantage by remaining ahead of the game by immediately garnering organic and direct traffic, attention, and social shares.
Using hot subjects in your content marketing may help your material go viral and increase traffic and links to your website. It is all about timing when creating content based on a popular issue. You may profit from a trend by providing content when it is hot and trending on the internet. Remember that having fun and being creative with any current topic you select is the key to making your content go viral.
Blog Tip #3 Be Unique or Useful
Online readers can detect poor quality duplicate content. If your work is comparable to what is currently available on the internet, it does not merit more exposure. Other blogs rewrite the same articles with the same themes. Creating original material will help your readers appreciate your efforts.
Before you write, ask yourself, “Do I have something unique and worthwhile to contribute to this topic?”
What does it take to create content that no one else has ever seen before?
Know your audience’s pain points.
You’ve been gathering inspiration from everywhere, so you’ve undoubtedly come across your audience’s views and opinions. What exactly are they requesting? What kinds of questions keep coming up? The frequently asked question is the ideal time for your content to give a solution.
Review the comments on social media posts, both yours and your competitors, to see what people are saying. Look at what consumers send you when they contact customer support. Examine forums in your field.
Show them your strengths.
What does your company provide that no one else provides? You’re in business for a purpose. You have a distinct selling point, whether it’s in your product, branding, or mission. Use that as a starting point for creating unique content.
Behind-the-scenes content is an excellent method for promoting your business. Share how your process works from the backend, or share the events you attended.
Provide examples to back up your claims.
Include examples to reinforce your case if you’re discussing something you believe your audience should do. It might be based on your previous experience dealing with customers or case studies found online.
That is why here at Marketing Leap, we also share how we could help our clients to achieve their goals while working with us. You can also visit some of our ongoing projects here.
Conclusion
Every day, the online marketing world changes and as a business owner is it often hard to stay ahead. There is no magic formula for making anything go viral that you can apply once and utilise for the rest of your blogging life. However these 3 simple blog tips are designed to help you stay ahead of the constant changes and updates in the online marketing world. As you publish more blog content, you will start to see a trend of what causes things to go viral and what YOUR target audience wants to read. Continue creating content and be consistent and soon you will see how easy it is to make your blog posts go viral.
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FAQs To Know About Blog Post
- What fascinates them?
- What do they wish to learn more?
- What kinds of things do they typically discuss, and why?
- Google Trends
- Social Media Channels
- Online Forums
- Know your audience’s pain points.
- Show them your strengths.
- Provide examples to back up your claims.