What Marketing Funnel is the Best for my Business?

A marketing funnel is a process that allows a business or brand to turn a stranger into a paying customer. It is the journey consumers take from brand awareness to purchase or specific interaction and entails a strategic plan. Marketing funnels allow you to understand your consumers’ needs at each step, to improve your marketing efforts, and increase sales.

3 Reasons You Need Marketing Funnel

There are three primary reasons businesses use funnels. Every funnel in the online or digital space does either one of these things or a combination of them so its best to choose the funnel relevant for your business based on these three considerations:

• To generate leads
• To generate sales
• To run an online event

4 Main Marketing Funnel to Grow your Business

#1 Lead Magnet Funnel

The basic notion is that you are providing valuable content for free in exchange for their contact information. This is normally the top of your sales funnel. We refer these incentives to as lead magnets, and they are frequently digital downloads.

What makes a good lead magnet?

• Solves an immediate issue
• Attractive to your intended audience.
• Simple to consume and easy to follow.

To help you create a lead magnet funnel, here are a few easy-to-follow steps:

1. Begin with the lead magnet, where you can get your prospect’s email address. Make sure that you provide valuable content in exchange. It could be a worksheet, checklist, case study or template.
2. Don’t forget to say thank you after they sign up for your lead magnet funnel.
3. To nurture a new lead, offer them extra information relevant to their interests. E.g. e-Book, webinar, or mini-course.
4. Next is to take action to convince them to make a purchase. In this stage, they are ready but still need a little push. You may include a promo code/discount or free trials.
5. Last, utilise a newsletter to stay in touch with them after converting them into loyal customers.

It’s an excellent starting point for ANY business or brand in ANY industry, so check out how we do it here at Marketing Leap. If you would like to learn more about lead magnets you can check out the blog here.  

#2 Survey Funnel

The survey funnel helps you generate and segment leads so you can provide them with more relevant offers. If you have a lot of products and want to make sure that each one is targeted to the right demographic, incorporate a survey funnel into your marketing strategy. It guarantees that potential customers are seeing the relevant goods and services for their needs at the right time.

The funnel includes a lead magnet that provides value to the prospect while also collecting additional information to segment them. Lead magnets in this funnel, include items such as quizzes, calculators, and surveys, and are frequently engaging and amusing.

With surveys and quizzes, clarity and conciseness are crucial. If your question is unclear, you might not receive a proper answer, and the potential consumer will be led to an incorrect sales pitch. As a result, the entire system’s efficiency suffers. Here are some tips to help you write a better survey funnel:

• Make sure not to overcomplicate things. Use straightforward language and vocabulary, and be cautious about how you frame your queries.
• Avoid using detail that surpasses the respondent’s ability to provide an accurate, ready-made answer.
• There should be an equal number of positive and negative answer alternatives.
• Separate unsure from neutral by putting a question at the end of your survey.

#3 Product Marketing Funnel

The goal of the product sales funnel is to qualify leads by offering a tempting low-ticket item. After the lead purchases the low-ticket item and becomes a paying customer, you may provide them with upsells and downsells to increase the average cart value. This funnel will significantly increase your conversion rate as you are not interacting with cold visitors. Be very wary of too many upsells though as most people will not sit through a lengthy sales funnel with too many offers.

#4 Webinar Marketing Funnel

In high-ticket offers, webinar funnels are frequently used. The goal is to register the prospect for a webinar to sell a high-ticket item so they are great for Coached and Mentors. These webinars are often live sessions delivered using third-party technologies like WebinarJam or Zoom. The brilliance of this funnel is not in the webinar itself, but in how you put it into action.

So, why do this type of marketing funnel?

To begin with, consumers adore video material. 72% of customers would rather watch a video than read an article. Your target audience feels more genuinely connected with you and your business. But that’s not the only advantage.

On average, 20% to 40% of webinar attendees become qualified leads, and roughly 5% of registrants make a buy at the conclusion. 74% of B2B marketers believe webinars are the greatest approach to producing high-quality leads.

Now that you know how amazing the webinar marketing funnel is. Here are some common mistakes you want to avoid:

Avoid boring presentations.

People will stay longer in a webinar if the presenter is engaging and not boring. So, how can you ensure that your presentation is interesting?

• Show your authenticity when presenting.
• Empathise with your audience and let them know you understand their frustrations.
• Don’t forget to show your smile and make them feel you love the topic.

Pitch at the right time.

Transitioning from your free training to your offer or pitch is one of the most challenging portions of any webinar. Many rookie webinar presenters are uneasy at this section, which sadly puts them off to the offer.

Not following up after the webinar.

Ideally, the bulk of those who buy will do so during the live webinar, but don’t overlook those who didn’t. Send follow-up emails to anyone who attended the webinar for at least one week afterwards, pushing them to take you up on your offer “before time runs out.”

Depending on your offer and demands, select the best funnel for your company. Funnels drive prospects closer to becoming paying customers.

Creating a marketing funnel is an excellent approach to boost conversion rates and ensures that each lead receives the attention they deserve. Funnels are designed to give you structure and SAVE YOU TIME while they move your prospects one step closer to become your paying customers and turn followers into raving fans. This is the time tested way to simplify your customer journey, and stop wasting time & money.

Whether you have any questions or simply want to chat, reach out! We offer a full range of done for you realistic, practical marketing solutions for your business that deliver results and hit the spot with your customers. You can check out what we do here.

Don’t forget to Check out our library of FREE Resources & Downloads to help you grow your business!

If you want to learn how to implement different marketing elements in your own business, I have a series of Online Digital Success courses focusing on different marketing elements. These are self-paced courses, so you don’t miss out on the learning! You can learn all about those here.

Prefer structured mentoring? I also offer a 12-week 1to1 mentoring program designed to Give You Clarity, Generate leads & STOP DROWNING IN THE OVERWHELM! There are also 2 hours Strategy Sessions available. If it’s time to get a Clear Action Plan, Digital Strategy Map & Checklists, you can check out the details here!

Regardless of what you need when it comes to online marketing, take the Leap … we are your springboard to success!