5 Email Marketing Tips to Boost Brand Awareness

Sending out emails is one of the most cost-effective ways to build a relationship with your audience. When done well, email marketing can produce more lasting relationships with your ideal clients than any other marketing strategy. According to the Direct Marketing Association, Email Marketing can increase ROI by 4,300%. That’s $43 for every dollar spent.

We cannot stress enough how great email marketing is for your business. Even huge companies are utilising this to expand and nurture their audience. In this guide, you’ll discover all the ideas, tips, and strategies you need to get started with email marketing. But first, let’s dive in with the different types of email marketing.

9 Different Types of Email Marketing

1) Welcome Email

It’s only good manners to welcome all your new subscribers. However, this also plays a crucial role in keeping your leads away from that unsubscribe button. Personalised welcome emails that introduce your organisation without slathering on the sales pitch perform better in terms of open rates and click-through rates.

Build a relationship before introducing a new service or product. Work on demonstrating your industry knowledge and expertise to make a good first impression and pave the way for future contact.

2) Promotional Email

The purpose of promotion emails is to inform your audience about a promotion you are running, whether they’re customers, leads, or subscribers. There aren’t many restrictions on what promotion emails can cover, like,

• Limited-time offers
• Product launches
• Contests and giveaways

3) Seasonal Campaign

The holiday season is a special time of year, and it gives email marketers a chance to shine. You can use holiday email marketing to increase holiday sales and maximise revenue before the new year, no matter if you’re trying to secure sales on Black Friday, Cyber Monday or scrambling for a last-minute Christmas gift.

4) Triggered Email Series

Your contacts receive these messages in response to specific actions they took and can then complete those actions. As an example, if you sign up for a webinar, you will fill out a form and receive an email transactional (thank-you) providing you with login information.

5) Post-Purchase Drip

A simple follow-up to purchase is the purpose of this email series. It isn’t necessarily sent to sell anything. Because you’re delivering value after the sale, it builds trust and delight with customers. Nonetheless, each one of these emails offers an opportunity to up-sell or cross-sell.

6) Connect-Via-Social Campaign

The campaign aims to engage people in the newsfeed with email marketing. There are a variety of options here like, Facebook and Instagram. These campaigns are those that cross over from email to social media and possibly back to email again.

7) Newsletter

Businesses and organisations send email newsletters to keep in touch with their leads. Newsletters are the foundation of most industrial businesses’ email marketing programs because they provide a great platform to showcase employees, passion projects, and relevant graphics about your company.

8) Cart Abandonment Campaign

It’s more common than you may think for online carts to be abandoned. Online shoppers abandon their carts at a rate of just under 70% on average. A distraction may occur, or the customer may be hesitant because of shipping and handling fees or the cost of the order. Nevertheless, a nudge or incentive can ease scepticism quite effectively. It has proven cart abandonment emails to increase return rates for consumers.

9) Re-engagement Email

Your subscriber list may be inactive so check your metrics to view this. In that case, you should send out a re-engagement email to reestablish contact and goodwill. It’s easy to remind them of your business by asking for their feedback, and if they do, it’s a win-win; they’re aware of your business again, and you have new ideas to improve processes and your marketing campaign.

Now that you know the different types of campaigns that you can use for your email marketing. Let’s get started with our 5 tips that will make your email marketing strategy even more effective.

Lead Generation

A good lead generation campaign is necessary to get subscribers to your list. Your audience will appreciate you if you offer something worthwhile in exchange for their email address. It’s important to make sure your audience agrees to receive your emails otherwise, your brand reputation could be ruined, and no one wants that.

You can read from our previous blog, WARNING! Are You Creating Lead Magnets That Won’t Work?  for the dos and don’ts in creating a lead generation campaign. Or you can watch the video below.

Welcome Email

Do not forget to send them a welcome email once you have new subscribers. As mentioned above, personalise and send a genuine message. Although you can still promote your products or services. Make sure that you do not overdo it when pitching your products and services.

When done correctly, you can take advantage of the benefits that you can get from creating a welcome email.

• It’s the first step in building a relationship with potential prospects to send that first welcome email. The customer will enjoy this experience and will be more open to future emails if it’s done correctly. A subscriber who reads the first welcome email is 40% more likely over the next 180 days to read more content from the sender.
• Compared to standard marketing emails, welcome emails have higher open rates and click-through rates. Using this method can help you improve your email marketing metrics.

Provide Valuable Content

Sending promotional emails isn’t enough. Instead, provide your audience with useful information. Avoid bombarding them with sales emails. To consistently deliver valuable content to their inboxes, there are several ways to do it.

Create a customer-focused email

Show them you care by understanding their needs. Ask yourself, “How will I meet my customers’ needs?” It will help you create content that will benefit your customers. In addition, each customer will have specific needs. By segmenting your list, you will be able to group like contacts together based on their interests. By taking this step, you will be able to send your customers targeted content that will be even more valuable to them, maximising the effect of your email marketing.

Create educational content

Educational content fuels customer success. Your leads will see faster success when they understand the value of your product and know how to use it. It is beneficial to send this information to your customers in advance to ease any perceived pain points. There are many ways to create educational content.

It may be video tutorials, a product guide, or even FAQs. Provide them with information that will benefit them in achieving a particular goal. You need to go beyond what you sell. Additionally, you can provide them with the current events about your business and the industry you are in.

Engage them in the process

Don’t hesitate to ask your customers or clients for help if you don’t know how to provide value. You can ask them what type of email content they find valuable or even if they have any questions about your business. Create email content based on their responses.

It is possible to do so through a survey or by starting a discussion on social media. You will know exactly how to provide value in your emails once you get them involved in the process.

Create Strong Call-to-Actions (CTA)

• Learn more.
• Read more.
• Click here.

We’ve all seen these CTAs a million times. Besides being overused by email marketers, these words sometimes cause friction with readers because they request action. Generic text misses an opportunity to increase click-throughs.

Your email should have a call-to-action that aligns with the value you just offered. Build the story around the subject line, the content, and the design. When the reader comes to the CTA button or link, they will be ready to click.

To write clever copy on your CTA buttons, you can follow these steps:

Make your action verbs approachable.

Some action words don’t work, and some verbs make the reader uncomfortable or even stressed. Examples include submit, enter, and download. Does this sound like how you speak in person?

Try using words that convey that the reader will benefit. Words like get, find, and try imply that the reader can benefit from them. To seal the deal, combine these action words with an actual benefit.

Talk directly to your subscribers.

Email is personal communication. As if you were talking to a friend or colleague, talk directly to your subscriber. Using the first-person pronoun in your button text increased clicks by 90%, according to a recent Unbounce study.

Establish urgency in your CTAs

Use your limited offer or a time-sensitive email to your advantage with an effective CTA that creates a feeling of urgency. Customers hate to be left out, especially during limited sales. In the button text, let your reader know they have to act now to reap the benefits.

Try experimenting with phrases that raise the stakes instead of simply adding the word “now” to your button text. You could say, “Explore it before your friends do” or “Offer ends at 7:00 PM”.

Be Consistent with your Email

Consistency is the most important part of any marketing strategy. Your subscribers will expect you to send emails at the right time if you want to build a positive relationship. Make sure the content you include isn’t so shocking or boring that people lose interest. You will need to make sure both your content and delivery are consistent so that your subscriber base feels valued and, more importantly, that trust is established between you.

By maintaining consistency, you can boost sales by educating your customers, converting customers who would not otherwise buy from you, and, most importantly, lowering the cost of labour and time.

Email is one of the most efficient ways to contact customers and prospects and build a relationship. Building a solid email marketing strategy is imperative for your business’ success. It not only allows you to send offers to your target audience but also allows you to cultivate your now, like and trust, relationship with them. Assure them you can solve their problems.

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