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Smart Funnels, Real People: Using AI Without Losing Trust

Mastering Social Media Essential Rules for Business Growth
Marketing Leap
The Digital Success For Business Podcast
Smart Funnels, Real People: Using AI Without Losing Trust
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AI can start the conversation — but only you can keep it human.
In this episode, Leanne Cohens shares how to use conversational AI tools like ManyChat and Meta Messaging to enhance connection instead of replacing it. Learn how to design trust-led funnels that sound like you, build genuine relationships, and automate with empathy and intention. What You’ll Learn / Key Takeaways:

  • The right way to use conversational AI tools like ManyChat & Meta Messaging
  • The four trust-killing mistakes most brands make with automation — and how to fix them
  • How to make your chatbot feel like an extension of your brand voice
  • When to hand over from bot → human for higher conversions
  • How to create a lead-gen funnel that builds connection and credibility

Key Quotes:

  • “AI isn’t your voice — it’s your assistant.”
  • “Automation should enhance the human experience, not replace it.”
  • “If your AI messages don’t sound like you, they won’t build trust.”

Timestamps:

    • 00 : 00 – Introduction: Why “human-first” automation wins
    • 01 : 12 – The right way to use conversational AI tools
    • 03 : 19 – Four mistakes killing trust in automation
    • 05 : 55 – Practical steps to integrate AI into your funnels
    • 08 : 04 – AI as your digital assistant, not your voice
    • 10 : 38 – Closing: Human connection > tech perfection

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies. Want to learn more? https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/

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