Most businesses don’t have a content problem, they have a strategy problem.
In this episode of the Digital Success for Business Podcast, Leanne Cohens breaks down why creating more content isn’t the answer in 2026 and how to build a structured content ecosystem that actually supports the buyer journey, builds authority, and drives growth. This episode is for business owners who feel busy with content but aren’t seeing momentum.

What You’ll Learn / Key Takeaways:

• why most content strategies fail before they even start
• how to connect content to the buyer journey (not just a posting schedule)
• what content activities to stop doing in 2026
• what to start focusing on to build authority and trust
• how to scale content without burning out or creating noise
• how to turn content into a long-term growth system, not a daily chore

Key Quotes:

• “More content doesn’t fix confusion. Strategy does.”
• “If your content isn’t connected to the buyer journey, it’s just noise.”
• “The goal isn’t to be everywhere — it’s to be remembered.”

Timestamps: 

• • 00:00 Introduction: The Real Content Problem
  • 00:44 Welcome to the Digital Success for Business Podcast
  • 01:17 The Shift in Content Strategy for 2026
  • 02:12 Understanding the Buyer Journey
  • 03:16 Prioritising Content for Maximum Impact
  • 04:46 Building a Content Ecosystem
  • 05:15 What to Stop Doing in Your Content Strategy
  • 07:12 What to Start and Scale in 2026
  • 10:20 The Importance of Authority and Clarity
  • 11:41 Scaling Content the Right Way
  • 13:43 Conclusion: Turning Content into a Growth Engine

 Not sure what strategy you need?

If content feels overwhelming right now, it’s not because you’re bad at marketing, it’s because you’ve been trying to do it without a system. This is the work we do every day at Marketing Leap helping business owners move from scattered posting to clear, strategic content that supports growth.

👉 Book your strategy session: https://marketingleap.net

P.S. In the next episode, we unpack why doing marketing alone is costing SMEs more than they realise – from time and momentum to missed opportunities.

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

Want to learn more?

https://marketingleap.net/marketing-resources/

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