Blog Marketing Ideas to Drive Free Traffic

So you’ve published your blog on your website … but how do you drive free traffic to your website? There are 3 core blog marketing tactics that can be used to get your hard work in front of your audience.

Blogging is a critical element when it comes to any business with a website, with approximately 409 million internet users who read about 20 billion blogs monthly. With the average blog taking 2-3 hours to write and optimise it is essential you have solid marketing strategies to drive traffic, increase visitors and in turn, get your readership up. Increased readership is what will give you a return on the investment of your time spent writing. Not only can blogging increase website traffic and market your products and services, but it also aids in the development of trust with potential clients.

You could use Facebook advertising or Google Ads to promote your blogs. But the more organic traffic, based on building relationships and a database is better for your website in the long term.

So, here are some ideas for driving free traffic to your site.

Utilise Blog SEO

SEO, or search engine optimisation, is critical for marketers. When you optimise your web pages, including your blog entries, you increase the visibility of your website to individuals who use search engines (such as Google) to locate your product or service. With 68% of all online experiences start with a search engine. And Google actually processes three and a half billion searches every single day.

Optimisation should always be the first thing you do. Make sure your blog is not just user-friendly but also SEO-friendly. To help you out, here are a few tips on how to optimise your blog for search engines:

Identify your audience

Buyer personas are a powerful tool for targeting readers based on their purchasing habits, demographics, and psychographics. Without this understanding, you may write grammatically correct and accurate that few people would click on because it does not communicate to them on a human level.

Do keyword research

If you don’t start with a strategy, keyword research might be a daunting task. As a result, I propose beginning with the topics your blog will cover and then expanding or contracting your scope from there. To learn more about SEO, you can watch the videos here. 

Consider the reader’s experience

Any brilliant writer or SEO will tell you the most essential aspect of a blog article is the reader experience. Several aspects contribute to the reader’s experience, including readability, formatting, and page speed.

Social Media

It is also critical to have a broad social media strategy and utilise the different social media channels, rather than only Facebook, Instagram, or Twitter. Platforms such as YouTube and Pinterest may provide a lot of traffic to your website. Remember, go where your target audience hangs out.

Here are some social media strategies for increasing traffic to your website:

Be active on social media

It may seem apparent, but you must set up your social profiles if you want them to attract traffic. As always you don’t need to be on every platform. You simply need to show up where your ideal audience is. If you aren’t sure on the best platforms for you, download the Social Media Demographics pdf here.

Post on social media at appropriate times

Although, this will depend on your target audience. Check your analytics to see the best time to post on your social media channels.

Include social share buttons on your blog post

Remember to make it simple for consumers to share your material on social media. These increase your internet visibility because consumers locate pages and posts they like and share them on social media networks.

How can you use social media to promote your blogs? Aside from just stating that you have a new blog, consider joining communities where you can share snippets from your blog, but make sure you are not there solely to “market” or promote your blog. Ensure to also give helpful knowledge to that group and show that you are a thought leader.

Build your Email List

As I usually say, you own three things in the digital space: your website, Google My Business, and your email list. Send a newsletter to your email list whenever you publish a new blog. It makes no difference whether you send it weekly or monthly. The crucial thing is that you send it consistently.

Email is one of the best ways to increase traffic to a website because:

• Your email list is already enthusiastic about your website.
• You are speaking directly to your audience, and traffic is nearly guaranteed.
• Emails direct traffic to the pages you choose.

Email marketing is a low-cost yet efficient method of reaching out to your target audience. Aside from adhering to email marketing best practices, the following are some critical actions to take for generating traffic with email marketing:

• Keep your statement as brief as possible.
• If you have a lot to say, organise it into sections with their headings and subheadings.
• Make a hierarchy of information and display the most significant information first.
• Organise your email with bullet points and paragraphs to ensure that individuals grasp your content easily.

Lead magnets are free materials you provide in return for an email address. If you choose the correct upgrade, your audience will eagerly sign up for your email list for the freebies. However, you must understand your audience and know what they desire. You can utilise the following content upgrade examples:

• Easy to follow guides
• Checklist
• eBook
• Done-for-you templates
• Worksheet

Driving traffic is a never-ending process, but it also produces results long after you have published. There are several routes that potential clients might take to visit your website; all you have to do is select the one that works best for your business or brand. Try one of these approaches in your demand generation plan for the next quarter to notice a substantial increase in traffic.

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