Are you churning out social media posts, blogs, reels or emails just to “stay visible”… but still not seeing results?
This episode is your wake-up call. Content without strategy is just noise — and it’s the biggest reason most marketing efforts fall flat. In this episode, we unpack what a real content strategy looks like, how it aligns with your business goals, and how to map it to your audience’s buyer journey.
Whether you’re DIYing your digital marketing or leading a team, you’ll walk away knowing how to plan content with purpose, stay consistent, and finally get measurable results.
What You’ll Learn / Key Takeaways:
- The key difference between content marketing vs. content strategy
- The biggest risks of creating content without a strategy
- How to align content to your business goals and buyer journey
- What types of content to create at each funnel stage
- How to plan and batch content without burnout
- Simple frameworks for consistent publishing
- Real-world examples and content systems that work
Key Quotes:
- “If you’re publishing content without a strategy, you’re basically shouting into the void and hoping someone hears you.”
- “Every piece of content has a job to do — and that job should align with your business goals.”
- “Consistency beats intensity. It’s not about posting every day — it’s about posting with purpose.”
Timestamps:
- 00:00 Intro – Content Chaos is Costing You
- 01:12 Content Marketing vs. Content Strategy
- 03:21 Mapping Content to Business Goals
- 04:25 Creating Content for Each Funnel Stage
- 06:27 Batching, Calendars, and Repurposing
- 08:37 Long-Term Content Planning
- 10:48 Recap & Takeaways
🧭 Next episode: We’re talking about building authority online — and how to use content to become the go-to expert in your industry. Don’t miss it!
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
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