Social Media Branding Strategy Tips & Tricks

Are you having problems with brand recognition or standing out on Social Media? Its time to look at your social media branding strategy, as social media users attention spans get shorter and feeds get busier. In fact, now is the time to build a brand in social media to actually increase the business value and clientele.

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Why is Branding Strategy Important?

“Your brand is what other people say when you’re not in the room.” — Jeff Bezos

Branding is the FIRST step in building a client’s perception of you and your business — a practice in which you create a name,  a logo, and a visual representation of what your business stands for. It is all about who you are as a business and how you want to be perceived. Perception is a big thing when it comes to marketing as it is all about how your clients see you and your business.

Your brand name can be created to give a perception or a feeling of loyalty and trust of being a premium brand or on the flip side being mass market, depending on how you show up, how you put yourself out there, how you’re advertised, and how you promote yourself on social media. One of my favourite sayings is that your brand is your client’s sum total of their emotional attachment and experience with you and your business.

The first question that you really need to ask yourself when you are showing up is what perception do your clients actually have about the service that you currently offer. Knowing how to brand your business or yourself means you need to create a compelling message that makes you not only stand out online but actually calls your ideal clients in because there’s nothing worse than desperation. People know when you’re actually chasing. Life gets so much easier when you have your brand set up in such a way that your ideal client can see you online and look at what you do and say, “I need to work with them.”

Tip #1: Define Your Business

One of the first things when it comes to building brand recognition for your business is to define your business. You’ve got to pick the best symbols or the best factors that resonate with your brand. It’s not just naming, but it’s making sure that you are very clear on the services that you offer and your core values because these are the most important things. Even if you are a sole trader, a mission statement and a vision statement are important so that you’ll know where you want to go, what you want to achieve, and what outcomes you’ll give your ideal client.

Once you’ve actually got that mapped out and you’ve defined your business, it will be easier for you to convey that message to your ideal clients. It’s all about portraying yourself out there and putting yourself out there.

Tip #2: Know Your Target Market

The second thing that you need to be clear on is who your ideal target is. There are many mediums out there especially now that Facebook and Google are fighting with governments and everything else. As a business owner and especially as a small business owner, you really can’t afford to be on every single one.

What you need to do is define who your target market is. Have a look at the client base that you have and pick one client who loves what you do and pays you on time. They tell everybody about you and you love working with them. When you look at them, you can actually say if I had 10 of them or 100 of them, my business would be set.

Making sure that you know exactly what your target market needs is important. If you’re not fulfilling a need for your target market, you’re not going to have a business. Make sure that when you put yourself out there, you are fixing a need that they have and you’re making their life easier in some way. That is the fastest way to actually get your brand out there.

Knowing who your target market is is so important because it dictates how you should show up, what language you should use, and which platforms you should show up on. If you’re business to business, you can do as many Facebook lives as you like. But if your ideal client isn’t on Facebook, then you’re wasting your time.

Tip #3: Build a Strong Online Presence

Start by actually building those social media pages and getting content out there and showing up regularly. Be the expert, share your story, and be genuine and connect in how you can actually help people and how you can make their lives easier.

Be consistent. Your ideal client needs to see and hear you 22 times now before they start recognising who you are. It doesn’t mean that you have to show up all day every day, it just means that you have to almost train your audience and your clients to know that on these particular days, yoIt’s not only showing up if you are doing a video on the same day at the same time but also making sure that you have consistency across every single digital touchpoint.

I’ve lost track of the number of times that I’ve started working with a client who will have one particular profile cover image on one platform which will be completely different to what they have on their website and completely different again to what they have on another platform. And then, they wonder why people don’t recognize them. One of the things that you’ll notice is that nine times out of 10 when I show up online, I’m wearing red because red’s my branding colour and that is consistency. The minute you start becoming consistent and recognisable to your ideal clients, the more they’re going to start taking notice of you being consistent in the imagery that you use.

If you’re not too sure exactly how to start working out what your branding should be or if you’re on the right track, there are three questions that you can ask.

• Does my brand easily show my clients how I helped them?
• When I talk about what I do, does my message draw clients in?
• Does my brand stand out and create a connection with my clients?

Have a look at why you’re here, what your mission is, what the pain point is that you solve for your clients and then work forward from there.

Once you have aligned your social media branding strategy, you will start getting more attention, engagement and leads. Brand recognition and standing out on Social Media will start to become a thing of the past as your ideal clients recognise your business and what it is you do to help them. Remember, the sole purpose of everything that we’re doing here is to save you time, to save you money, and to keep you focused on the things that you need to help you grow your business online.

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Social Media Branding Strategy Tips & Tricks