Utilise These Google Tools to Market Your Business

The internet is an excellent place to meet new prospects, clients, and customers. So, how do you utilise all the Google tools available to market your business? Learning how to use them effectively will assist you in expanding your online presence, building your brand, gaining more clients or customers, and making more money.

Why Google?

Because Google is big brother and will prioritise its own content over all others. Google My Business (now Google Business Profile), combines Places and Maps, and has developed into Google’s own social media platform. There are 4.65 billion internet users and 208 billion Google searches! It means that Google receives 70k searches every second. Here are the tools we recommend you can focus on for your business:

Google Analytics

Google Analytics is one of the most powerful and effective Google marketing tools for tracking website traffic. You can track who visits your website, how long they stay, what search terms they use, and much more. So, how does it affect your business?

Insights to increase ROI

It can provide data that will assist you in allocating the funds to keep your customers. These kinds of insights can assist you in developing better marketing strategies and other business plans. These features make it easier for you to see a return on investment.

Improved knowledge of client behaviour

It is critical to stay ahead by making real-time decisions based on accurate data. Track which channels are most effective for acquiring customers and monitor data about product engagement. It can help businesses plan for better customer retention.

Target specific clients

Google Analytics provides a comprehensive set of features that can assist you in scaling your digital marketing efforts. This tool’s data can be managed in a variety of ways. One application of these data sets a personalisation, which is important in marketing. Google allows you to create personalised ads based on the geographical data collected from your clients.

Helps develop creative business concepts

To ensure your business grows, introducing new ideas can help distinguish you from your competitors. With the data provided by Google Analytics, you can begin implementing innovations for your business. Checking this data can assist you in developing actionable plans and reasonable business goals.

To further understand how Google Analytics works, you can read my previous blog here.

Google Search Console

It’s a free web service hosted by Google that allows publishers and search marketing professionals to monitor the overall health and performance of their sites with Google search. It summarises metrics related to search performance and user experience to assist publishers in improving their sites and increasing traffic. Here are a few features you can take advantage of for your business:

• Keep track of indexing and crawling.
• Help identify and correct errors from your website.
• Summarise search performance.
• Inspect both internal and external links.

Google Ads

Google Ads enables businesses to reach anyone who searches for information, products, or services on Google. When used correctly, Google Ads has the potential to send you many people who are looking for precisely what you offer. If you do not currently have a Google Ads account for your business or if you are not utilising your Google Ads account to its full potential, here are a few reasons why you should use it:

• It increases the number of leads and customers.
• It is a versatile marketing platform.
• You get a good return on your investment.
• You see immediate and transparent results.
• It has access to massive amounts of high-quality traffic.

Google My Business (now Google Business Profile)

For those who are unfamiliar with the service, Google My Business (now Google Business Profile) is a free internet-based service designed to help local businesses promote themselves online. It’s a tool that allows business owners to control how they appear on Google and make their company stand out. It allows your business to appear in “Near Me” search results if you have a physical address, or in search if you have a service area.

Why should you use Google Business Profile?

• You can appear in Maps and Google Local Pack Listings.
• People can leave reviews for your business on it.
• It provides insights with useful information, like Views, Search Queries, Engagement, Audience, and Website Clicks.

Watch my Google My Business video to understand how it works here.

YouTube

Start with Google-owned YouTube if you want to dominate the video market. Not only will your video be available to YouTube’s millions of visitors, but it will also be on prime real estate for appearing in search results. Even if traditional SEO cannot get your website to the first page of search results, a video may!

Also, you can watch my videos on YouTube marketing here.

Google Trends

Having a small business can be challenging, especially in marketing and growing the company. Google Trends provides data and search tools that businesses can use to optimise their marketing strategy. Read on to learn more about Google Trends, how it can help your business, and how to use it to get the best results. Using Google Trends for your business has several advantages. Here are a couple of examples:

• Allows you to find the most relevant keywords.
• Maintains your knowledge of industry trends.
• Increases the possibility of website traffic.

My entire business and agency Marketing Leap runs on Google and with nearly 9 years as a Google Specialist & Partner, showing you how to grow your business using Google’s free tools is a passion of mine. These tools help not only my business but as well as my clients.

If you enjoyed this blog post, don’t forget to check out our library of FREE Resources & Downloads to help you grow your business and develop your business story!

Need help in getting traction with your marketing? We offer a full range of done for you realistic, practical marketing solutions for your business that deliver results and hit the spot with your customers. You can check out what we do here.

Feel as if you drowning in the overwhelm? I also offer 2-hour Coaching Strategy Sessions as well as a structured 12-week mentoring program to give you a Clear Action Plan, Digital Strategy Map & Checklists for your business and marketing.

Regardless of what you need when it comes to online marketing, take the Leap … we are your springboard to success!