Video Creation Repurposing YouTube Content

For the past several years, video has dominated the content on all social media platforms. So, how can you maximise your efforts and reuse your YouTube material to develop a successful content marketing strategy?

You’ve probably heard all the marketers, including me, talk about the advantages of video. Also, it’s not all hype! Unless you’re a full-time YouTuber, you often lack the resources to create complex videos every week. The good news is that it’s unnecessary.

With just one video every month, you can supply your other channels with an endless supply of content. Here’s how to turn one video into separate pieces of content for your marketing plan.

Turn Videos into Blog Posts

We are all aware that one of the most effective kinds of content to create right now is video. But producing video content requires a lot of time and effort. Even though video now dominates the internet, blogging will never go away. Keeping your blog updated often is one of the best ways to please Google and draw in new visitors to your website.

Here are a few tips to help you turn your videos into blog posts:

Transcribe your videos

The easiest strategy to optimise the SEO potential of your video is to turn the spoken word into text. When finished, this content will serve as the blog post’s body. While transcribing a full video might be time-consuming, there are several effective ways to produce text for your blog.

Transcribing the audio from your videos using tools like Rev or Otter.ai allows you to translate them into a fascinating blog post. Once you’ve completed your material, add some subheadings, images, and Google keywords to round it out.

Format your heading and subheading

When deciding if your blog article is a high-quality material worthy of inclusion in search results, Google meticulously examines a few factors. Your post’s headlines and paragraphs play a significant role in this. Google understands that appropriate formatting or paragraphs help to read. It employs headers as a critical way to comprehend what your material is about so that it knows how to index it.

Embed your video in the blog

Don’t forget to embed your video in the blog post, just like what we do here in Marketing Leap. We also link several relevant videos to help our website visitors. Adding video meta tags will improve search optimisation. It guarantees that Google scans your blog post and notices a video. The blog post will now appear in Google search results under the video section.

If you need more tips on how to boost your YouTube SEO, you can read more about it here.

Post content on Social Media

Content creation and social media marketing are challenging. We must bring fresh ideas to work every day; the wheel never stops. However, you will get results if your video content is of high quality, regardless of its format. Decide which platforms you want to concentrate on before getting too technical about your social media post, like the graphics or GIFs you want to include. As I always mention in my blogs and videos, post where your ideal clients hang out. I often do this for our social media,

• First, go live in Facebook groups.
• Downloaded and convert into YouTube video content.

Once the video is up on YouTube, that’s the time I will create a post about it on our social media accounts. You can also grab a few phrases from the video and share them on social media or create an infographic based on it to repurpose your video on social media.

Send as Newsletter

Email marketing is a digital marketing strategy that has been around the longest and has yet to lose its efficacy. There will always be a need for new and valuable email content. You may match that need by transforming your video material into emails or newsletters.

An excellent technique would be to segment your video into sections to create an email series that will provide value that your audience receives. It will keep them interested and thrilled about the new stuff you have for them every week. Not only that, but it will increase your click-through rates dramatically.

You can read our previous blog to help you optimise your newsletter and build a relationship with your audience.

Create a LinkedIn Article

After converting the video to a blog post, I write a very brief explanation of what I said in the video and publish it as a LinkedIn article. Also, Google indexes LinkedIn articles, so you can utilise them to increase website traffic organically.

BONUS: Transform it into Short-form Videos

Let’s be honest, webinars are long and tedious. Not everyone can sit through them. With webinars, most of us suffer from TLDW (too long didn’t watch). That’s why TikTok videos became so popular. It’s easy to consume for the viewers and will not take a lot of their time. Now, a lot of other social media networks implemented short-form videos like Reels from Instagram and Shorts for YouTube.

These are just a few examples of how I repurpose my work. If you’re still confused about how YouTube works and want to expand your channel and make a name for yourself, my Business Growth with YouTube Online Marketing Course is for you. You will leave this 6-module course with a CLEAR grasp of how to USE YouTube and videos in your marketing plan. You will have properly structured accounts and weekly goals to GROW your channel, INCREASE your revenue, and spend more time doing things you like!

Whether you have any questions or simply want to chat, drop a comment below! We offer a full range of done for you realistic, practical marketing solutions for your business that deliver results and hit the spot with your customers. You can check out what we do here.

Don’t forget to Check out our library of FREE Resources & Downloads to help you grow your business!

If you want to learn how to implement different marketing elements in your own business, I have a series of Online Digital Success courses focusing on different marketing elements. These are self-paced courses, so you don’t miss out on the learning! You can learn all about those here.

Prefer structured mentoring? I also offer a 12-week 1to1 mentoring program designed to Give You Clarity, Generate leads & STOP DROWNING IN THE OVERWHELM! There are also 2 hours Strategy Sessions available. If it’s time to get a Clear Action Plan, Digital Strategy Map & Checklists, you can check out the details here!

Regardless of what you need when it comes to online marketing, take the Leap … we are your springboard to success!