Are You Creating Lead Magnet That Won’t Work?

Every business should have at least one effective lead magnet, to grow their database or email list and give value. However, some lead magnets can appear to not work or convert clicks into subscribers. There are a few reasons your lead magnets are not working for your business, and we will discuss how to avoid these mistakes.

What is a Lead Magnet & Why Do You Need One?

As a marketing term, lead magnet refers to a free product or service given away to collect contact details; for example, lead magnets can be trial subscriptions, samples, newsletters, and free consultations. To generate sales leads online, marketers and businesses use lead magnets.

You don’t own Facebook, Instagram, or other social media channels. Because of this, you have no control over what happens in that digital space. However, you can control and own your website and your email list. Your database is your list of people that have opted in and given you their email address for your high-value offer.

As mentioned in our previous blog, email is 40 times more effective in getting new customers than Facebook or Twitter. You can read more about the blog here. Here are the reasons your lead magnet is not working:

Your Lead Magnet Might Not Be Useful

One reason your lead magnet is not working, could be because your target audience thinks it’s not useful for them. This happens when you do not fully understand who your target audience is. Part of creating lead magnets is doing proper research. Discover who are you talking to, what they need, and does your product or service can ease their pain points?

Although you want to convert your leads into sales, remember first you need to provide valuable content that will make your target audience’s life easier, simpler or better.

So, what can you do to fix this issue?

Most of the time, your audience is already interested in what you offer, but they need a little push to convince them. That’s where lead magnets come in. For a service-based business, offering eBooks, free courses, or webinars are perfect lead magnets that can provide high-value content. 

You can also offer a checklist to help them organise their goals. If you are not sure what to include on your checklist, you can create a poll on Social Media to learn their pain points. Look at how you are serving your clients. What are the free things that you constantly do that you can either package up into a live training or a webinar, an evergreen video, an ebook, or a little mini-course?

Pitching Too Many Products or Services

If your lead magnet is nothing more than a pitch fest and a selling fest, then people will not be interested. We know how proud you are of your products or services, but it doesn’t mean that you have to sell them and put them in one lead magnet.

Why you should avoid this? Because it will confuse your audience and they can end up unsubscribing to your email list. It’s a rule of thumb in marketing that your lead magnet should only lead to one paid offer. Our inboxes are constantly full of emails. If you’re not offering value, you’re wasting your ideal client’s time. And these days, our attention span is merely seconds long.

You’re Not Promoting your Lead Magnet Properly

Are you marketing your lead magnet effectively? You can create the most amazing lead magnet out there, but if you don’t put it out in front of your ideal audience, nobody’s going to know about it. There are several ways to create a marketing campaign for your lead magnets, and here are some of them:

• Send it to your existing email database.
• Promote it on your social media channels.
• Have a landing page for your lead magnet.

Here at Marketing Leap, we have a couple of lead magnets, and to give you an idea, here’s what we offer:

• 7 Tools for Digital Success — tools that will help you lose the marketing overwhelm and start achieving your business goals.
• Branding & Messaging Workbook — a PDF workbook to help you strategise and create a brand that is aligned with your messaging.
• Social Media Infographic — helps business owners see where their ideal client is on social media.

To see all of our free resources, you can visit this page.

How Do You Make a Good Lead Magnet?

Without an attractive incentive, even if your brand is well-liked, people won’t simply give you their email address. It’s your job as a marketer to persuade them to do so. Imagine you have a blog post covering the top 5 ways to improve your customer service. You ask readers to join your email list for “updates” at the end of the post.

As an alternative, you can invite readers to sign up for an email list and download a free PDF case study that outlines on business’s real-life example of using these 5 strategies to improve its customer service.

Which offer will bring in the most subscribers? Definitely the second one!

Now that you are aware of the importance of lead magnets, you might wonder what makes a good lead magnet?

1. Your lead magnet will not work if it doesn’t solve a problem or offer something that your customer avatar wants.
2. Because of their ease of consumption, checklists in PDF format convert, really well.
3. Deliver a quick win in your lead magnet. It should help them accomplish something quickly.
4. Avoid creating a general lead magnet. You’ll convert more potential customers if you are specific about the benefits of the lead magnet, and if it’s personalised for a specific landing page, you’ll convert even more.

Conclusion

Avoiding these common mistakes by creating your lead magnet will help you turn your email database into a customer. With proper marketing strategy together with personalisation, you can nurture your customer and keep them coming back for your business. Remember, creating a lead magnet is not only to get their email address but also to help them solve their problems easily.

Don’t forget to Check out our library of FREE Resources & Downloads to help you grow your business and develop your business story! We offer a full range of done for you realistic, practical marketing solutions for your business that deliver results and hit the spot with your customers. You can check out what we do here.

Prefer structured mentoring? I also offer a 12 week 1to1 mentoring program designed to Give You Clarity, Generate leads & STOP DROWNING IN THE OVERWHELM!

There are also 2 hours Strategy Sessions available. If it’s time to get a Clear Action Plan, Digital Strategy Map & Checklists, you can check out the details here!

Regardless of what you need when it comes to online marketing, take the Leap … we are your springboard to success!

Are You Creating Lead Magnets That Won’t Work?