In this episode, Leanne shares tips on how to create content that resonates with your audience by knowing your target audience and understanding their needs and wants. Creating generic content simply isn’t going to work, business owners need to focus on solving their ideal client’s problems.
Leanne also explains the importance of authenticity in creating engaging content and how to utilise the power of storytelling in building a connection with your audience and increasing trust.
Key Takeaways:
- Know your target audience and create content that speaks directly to their specific issues, wants, and needs.
- Use storytelling to create an emotional connection with your audience and build your brand engagement.
- Focus on solving your ideal client’s problems and providing resources that help them learn and find solutions.
- Use visuals that align with your brand to make your content visually appealing and recognisable.
- Be authentic and genuine in your content to build trust with your audience.
Timestamps
0:01:36 Tips on creating content that resonates with your audience
0:02:13 Know your target audience and create content that speaks directly to them
0:03:43 Humanise your content and create an emotional connection
0:05:26 Use storytelling to connect with your audience
0:07:08 Educate and inform your audience by solving their problems
0:08:34 Use visuals to make your content visually appealing
0:09:47 Be authentic and genuine in your content
About The Host:
Leanne Cohens is a digital success coach and the owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through effective marketing strategies.