In this episode, Leanne Cohens shares five effective tools for creating great YouTube videos. She emphasises the importance of marketing in business success and provides strategies to help entrepreneurs overcome the overwhelm of creating video content. Leanne discusses the following tools:
- StreamYard: A web-based media studio that allows for live streaming and recording of videos across multiple social media platforms.
- Adobe Premiere or Filmora: Video editing software that enables customisation and fine-tuning of videos.
- Rev or Otter AI: Transcription tools for converting video content into written form, which can be used for creating social media posts and blogs.
- TubeBuddy: A tool for optimising YouTube videos and improving search engine rankings.
- Canva: A design tool for creating eye-catching thumbnails that attract viewers to watch YouTube videos.
Leanne also mentions her business growth with YouTube course, which provides a clear understanding of how to use YouTube and videos in marketing strategies. She offers structured mentoring, coaching packages, and a full-service digital agency for those who prefer professional assistance with their digital marketing efforts.
Key Takeaways:
- Use StreamYard for live streaming and recording videos across multiple social media platforms.
- Consider using Filmora as a more affordable alternative to Adobe Premiere for video editing.
- Use Rev or Otter AI for accurate and efficient transcription of video content.
- Optimise YouTube videos using TubeBuddy to improve search engine rankings.
- Create eye-catching thumbnails with Canva to attract viewers to your YouTube videos.
Quotes:
- “Marketing is the single most important element when it comes to business success.”
- “With the correct content production tools, you can make video production and planning really easy.”
- “TubeBuddy is one of the simplest and least expensive ways of growing a YouTube channel.”
- “Canva allows you to create some really great eye-catching YouTube thumbnails.”
About The Host:
Leanne Cohens is a digital success coach and the owner of the agency Marketing Leap. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne is passionate about helping entrepreneurs grow their businesses through effective marketing strategies. She offers educational courses and training to demystify the online space and digital marketing for business owners.