In this episode, Leanne Cohens and Karen O’Connor discuss the common problem of wasted money in marketing. They share their personal experiences of spending money on courses and coaches that didn’t deliver the expected results. Leanne emphasizes the importance of understanding marketing basics and having an awareness of what works before investing in expensive programs. They also discuss the value of being a “dupreneur” and having a job while building a business to avoid financial strain. Leanne and Karen stress the need for business owners to have a basic understanding of marketing to avoid wasting money and make informed decisions.
Key Takeaways:
- Marketing is essential for business success, but it’s important to avoid wasting money on ineffective strategies.
- You don’t need to be an expert in every aspect of marketing, but having a basic understanding is crucial.
- Being a “dupreneur” and having a job while building a business can provide financial stability.
- Invest in learning the basics of marketing rather than spending a significant amount on expensive courses.
- Understand the return on investment when it comes to marketing expenses and focus on strategies that generate leads and revenue.
Quotes:
- “Don’t spend a vast amount of money trying to become an expert in the field. You’re better off spending a few hundred dollars learning the basics.” – Karen O’Connor
- “You need to know enough to understand it, but you don’t need to be an expert. You can’t be an expert in everything these days.” – Leanne Cohens
About The Host & Guest:
Leanne Cohens is the digital success coach and owner of the agency Marketing Lead. With over 25 years of experience in marketing and over 30 years as a business owner, Leanne focuses on helping entrepreneurs grow their businesses through effective marketing strategies.
Karen O’Connor is the owner of Speak Up Podcasting and host of the podcast “Menopause, Marriage and Motherhood.” She has experience working with high-level business coaches and has learned valuable lessons about marketing and wasting money.