In this episode, Leanne shares her five top tips on how to build an email list from scratch: the importance of personalised calls to action, the value of signing up, using social media to promote your email newsletter, implementing referral programs, and building your email list offline.
Proven strategies will help entrepreneurs grow their businesses and connect with their target audience.
Key Takeaways:
- Create personalized calls to action for each blog or landing page.
- Describe the value of signing up in your call to action.
- Use social media to promote your email newsletter and engage with your audience.
- Implement referral programs to encourage customers to introduce new customers.
- Build your email list offline through sign-up sheets, QR codes, and in-store promotions.
Quotes:
- “Your calls to action must actually satisfy whatever it is that they’re looking for.” – Leanne Cohens
- “Give them a reason to give you their email address.” – Leanne Cohens
- “Build your email list offline through sign-up sheets or a QR code at your checkout counter.” – Leanne Cohens
Timestamps:
0:01:09 Tips on how to build an email list from scratch
0:03:10 Create personalized call to actions for each blog or landing page
0:05:02 Use specific words in your call to action to describe the value
0:06:11 Promote your email newsletter on social media
0:07:22 Use referral programs to encourage customers to introduce new customers
0:08:42 Build your email list offline using sign up sheets or QR codes
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
