In this episode, Leanne shares the best five free strategies to promote your website and attract more visitors, and the importance of solidifying your website’s SEO to improve its ranking on search engines.
Leanne also highlights the power of email marketing, starting a blog or guest blogging, creating a lead magnet, utilising social media, submitting your website to online directories, partnering with colleagues for joint webinars or events, engaging in outreach marketing, and including your website in your email signature.
Key Takeaways:
The five strategies:
- Solidify your website’s SEO to improve its ranking on search engines.
- Utilise email marketing to build relationships with your audience and drive traffic to your website.
- Start a blog or engage in guest blogging to boost your SEO and establish yourself as an authority in your industry.
- Create a lead magnet to provide valuable content and attract potential customers.
- Use social media to increase brand awareness and engage with your target audience.
Quotes:
- “SEO is one of the most efficient methods of website promotion because it improves your site’s ranking on Google and other search engines.”
- “Email marketing is still ranked as one of the top ways of driving traffic and building relationships with your ideal audience.”
- “A smart technique when promoting your website is to start a free blog to boost your SEO and make it easier for your ideal clients to find your website.”
Timestamps:
0:01:41 What are the five best free strategies to promote your website
0:02:47 Solidify your website SEO
0:04:01 Take advantage of email marketing
0:04:45 Start a blog or do guest blogging
0:06:15 Create a lead magnet
0:06:46 Utilise social media
0:08:22 Submit your website to online directories and forums
0:08:49 Partner up with joint webinars or events
0:09:18 Engage in outreach marketing and build a community
0:10:16 Include your website in your email signature
About The Host:
Leanne Cohens is the Digital Success Coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne is dedicated to helping entrepreneurs grow their businesses through effective marketing strategies.