Integrated marketing... It's a term used more often in business these days but what is it? Running a business is time consuming, budgets are tight and there is never enough…
Marketing is a conversation - a conversation between your brand, your customers and potential customers. “Conversational marketing” goes back as far as 1999 and was discussed in depth, in the…
In a world where we are 'marketed' to nearly every minute of every day, what makes one brand, company or product stand out above its competition? Think about your recent…
Creating a Facebook page has become synonymous with starting a new business. Every business these days has a Facebook page it is one of the first things you do when…
So today I'm starting something different, if for no other reason than due to my favourite marketing requirement - consistency. Strangely enough this topic was inspired by reading an article in Classic…
So, you've read up on Social Media platforms and have decided as a Small business owner that you need to concentrate on the business social network - LinkedIn. With 277…
So you've done you research, you've spoken to your customers and you've chosen the Social Media Platform that best suits your business. Of course you have to go where your customers…