So you’ve done you research, you’ve spoken to your customers and you’ve chosen the Social Media Platform that best suits your business. Of course you have to go where your customers are, but it also helps to know exactly where Australians are having most of their conversations on Social Media and the web in general.
Well, the guys over at Vivid Social have their research division do just that, and even better these statistics are updated every month. Unless noted otherwise, these figures represent the number of “Unique Australian Visitors” (UVA’s) to that particular website or social platform for February 2014. Facebook’s figure is calculated via the Ad Tool due to privacy rules and regulations, and Google+ is a calculated estimation. Despite this, these figures make for some interesting reading and should be taken into account when looking at spending your valuable time on mastering another Social Media platform.
Statistics compiled by SocialMediaNews.com.au for February 2014.
1. Facebook – 13,000,000 users (according to Ad tool)
2. YouTube – 12,500,000 UAVs
3. WordPress.com – 6,350,000
4. Tumblr – 4,800,000
5. LinkedIn – 3,700,000
6. Blogspot – 3,000,000
7. Twitter – 2,500,000 Active Australian Users (see calculation)
8. Instagram – 1,600,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,300,000
10. Snapchat – 1,070,000 Active Australian Users (see calculation).
11. Flickr – 800,000
12. Pinterest – 420,000
13. Yelp – 195,000
14. MySpace – 185,000
15. Reddit – 170,000
16. Google Plus – approx 65,000 monthly active Australian users (estimation *revised*)
17. StumbleUpon – 60,000
18. Foursquare – 35,000
19. Digg – 27,000
20. Delicious – 20,000
Facebook is still king as far user interaction goes, with YouTube not too far behind. However as mentioned before marketing is in fact a conversation, one that you need to be engaged in with your customers. So while these figures are great indication of Australian’s activity on social media make sure any decisions you make on choosing a particular social media platform also include your ability to have meaningful interaction and conversations with your target market. Sporadically posting on a social media platform because a lot of other people are on there will only end up doing more damage to your brand reputation, but then that’s a conversation for another day.
HELP! I NEED TO GET A MARKETING STRATEGY!
