Top YouTube Content Ideas That Are Easy to Create

Creating engaging content is one of the most prominent issues people face, and this pertains to all aspects of marketing, not just YouTube. We all know that there are billions of videos uploaded on YouTube. Most people think, “How can I stand out?” What can I do to differentiate myself and my brand?

In marketing, communication is fundamental, and it’s all about letting your ideal client know how you can improve their lives. The same can be said for video marketing as well.

It’s All About Building Relationship

It doesn’t matter whether the content is a blog post, a social media post, or a video. All good content is about storytelling. Show some emotion, be transparent, and connect with others. The primary purpose of the video is to build relationships. It’s one of the fastest ways to build relationships without actually meeting someone face-to-face since they get to see and hear you and get an idea of your energy, all without actually meeting you.

It comes down to is being personal, not selling yourself or a business. Your goal is to discover what your clients need to know or learn. It is a way to communicate with your target audience without pitching a sale.

3 Core YouTube Content Ideas

You can find a lot of different videos on YouTube. There are gamers, content creators who always play pranks on everyone, product reviews and unboxing, or even beauty content creators. However, there are three main types of content business owners should prioritise to create.

Educate & Inform

Be the expert on what you do. It’s important to remember that there are thousands and tens of thousands of people who do what you do, but nobody is quite like you. As a result, you should start showing your authenticity so that potential clients can learn more about what you’re all about and what you stand for, and then decide whether they would like to work with you.

Education and information are all about sharing what you know and showing your authority and expertise through video. Remember that one in two consumers say videos have impacted their purchasing decision. Therefore, 50% of people who watch a video will decide whether to buy from you.

Create a YouTube video to share your expertise. Compile a list of the topics you know by heart. You are an expert on these topics, and you can talk about them for hours. As you list those topics, you can create content that includes tips and tricks, a list of products/services, an explainer video or a how-to video.

Personal & Business Journey

Be transparent about who you are as a person and business owner. Share your experience when you are starting your business journey. Creating content about your company culture, your team, and special events inside your business will let people see what makes you unique. The goal of this video format is to inspire others.

At Marketing Leap, we have stands at the Small Business Expos here in Southeast Queensland, and we’ll do live videos whenever there’s an expo. It’s all about introducing your business and showing off who you are. One other thing that works well is sharing the procedures or processes you do regularly, for example, a morning routine or your sales process, or a new platform or tool you’ve mastered.

Interview People

Another video format you can do is interviewing experts. Don’t limit yourself to collaborating only with those in the same space or industry. You can also interview experts in different fields but have the same ideal client as you are. By doing this, it will help both of you to be exposed to a wider audience.

Last year, we conducted a series of interviews called “Digital Success Hot Seat”, where we spoke with business owners about their journey, the pitfalls, and the lessons learned. You would also grow your subscriber list if the person you are interviewing wanted to promote their interview to their audience, so they could promote it and increase your reach. Alternatively, you can turn the audio into a podcast by taking the audio and editing it to your liking.

You can also watch the playlist here for all the video interviews from the Digital Success Hot Seat.

Business Growth with YouTube: Online Marketing Course

It walks you through the process we use in using videos on Facebook, using live videos, and how you can create content from there. Through this online course, you will learn exactly how to set up your channel the right way. Learn how to plan your YouTube marketing strategy and start growing and making money on YouTube. Click here to learn more about the course.

Whenever you do a video remember that you are not there to sell yourself or your products, but to educate and inform, to build relationships and to share your story so that people will gain a better understanding of who you are and what you’re about, so they will know whether they want to work with you.

Whether you have any questions or simply want to chat, drop a comment below! We offer a full range of done for you realistic, practical marketing solutions for your business that deliver results and hit the spot with your customers. You can check out what we do here.

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If you want to learn how to implement different marketing elements in your own business, I have a series of Online Digital Success courses focusing on different marketing elements. These are self-paced courses, so you don’t miss out on the learning! You can learn all about those here.

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Regardless of what you need when it comes to online marketing, take the Leap … we are your springboard to success!

Top YouTube Content Ideas That Are Easy to Create

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