Join marketing guru Leanne Cohens as she discusses the top website builders for small businesses, explaining the importance of having a user-friendly platform with excellent SEO capabilities and reasonable pricing options.
Leanne explores five different website builders: WordPress, Wix, Shopify, Squarespace, and Square Online (formerly Weebly) and highlights the pros and cons of each platform, including their ease of use, customization options, and e-commerce capabilities.
Key Takeaways:
- WordPress is a flexible platform with extensive customization options, but it has a learning curve for non-technical users.
- Wix is easy to use and offers a drag-and-drop editor, making it ideal for beginners, but it may have limitations in terms of customisation.
- Shopify is a popular choice for e-commerce businesses, providing comprehensive sales tools and integration with various payment gateways.
- Squarespace offers beautiful templates and a sleek drag-and-drop editor, making it suitable for businesses that prioritise aesthetics.
- Square Online (formerly Weebly) is a good option for service-based businesses, offering team management and a complete point-of-sale system.
Quotes:
- “Marketing is the single most important element when it comes to business success.”
- “You need to have some control over your online presence.”
- “WordPress is so flexible because if you can think of something, you can actually create it in WordPress.”
- “Wix has become one of the top website builders for small business because it’s easy to use and has over 800 website themes.”
- “Shopify simplifies the complexity of e-commerce and offers great sales tools for small businesses.”
- “Squarespace has some of the best templates of any website builder, and its drag-and-drop editor is excellent.”
- “Square Online is great for service-based businesses that need team management and a complete point-of-sale system.”
About The Host:
Leanne Cohens is the digital success coach and owner of the agency Marketing Leap. With over 25 years of experience as a marketer and 30 years as a business owner, Leanne specialises in helping entrepreneurs grow their businesses through effective marketing strategies. She is passionate about demystifying digital marketing and providing practical solutions for business owners.