Digital Marketing for Business, What Exactly Is It?
Digital marketing, for most business owners it conjures up images of a technology nightmare. So what is it and why do you need to use digital marketing for your business? Well, when you get down to it, digital marketing is simply marketing. We are online so much that “Google” has become an adjective (a doing word) rather than a noun. How often do you catch yourself ‘Googling’ something you need to know or want to find?
With so many activities now starting online, your focus as a business owner needs to be understanding the online or digital space. However, while we have changed the WAY we search, shop and spend our time by being online, the basis premise of marketing hasn’t changed. Digital marketing is actually a holistic process that builds relationships with your ideal client through each online touch point that they find you on. In fact, Peter Drucker explained: “The aim of marketing is to know and understand YOUR customer so well the product or service fits them and sells itself.”
(tl;dr Click here to Watch the Video Below)
The key to your business digital success is always to have ideas that are worth spreading. Never forget the ‘know, like & trust’ steps through the marketing journey until you become the go-to authority for your ideal clients. For this to happen you need to let your personality shine through and be clear on your message. That’s how you attract your ideal customers and win their business. When it comes to Digital Success is ALL in the planning and strategy of building relationships.
💎 Know WHO your ideal customer is
💎 Be CRYSTAL clear on your message
💎 Be able to SHARE your message precisely and succinctly
Know Your Ideal Customer
The first rule of marketing is to make the right offer at the right time and in the right place. The right place is online. Your ideal customer is hanging out on social media, getting updates on news sites and blogs and searching via Google and Bing. Once you know your Ideal Customer and how you solve a major problem in their life, the next step is so much easier.
“Marketing Simplified – build a relationship, explain the benefits, and make those benefits impossible for them not to work with you!”
Build the Customer Relationship
In short Marketing is simply you SHOWING your clients you fill THEIR need! It is all about building relationships. Telling stories and weaving magic and ALWAYS giving value! So effectively digital marketing for business is how you now get your message in front of your best prospects and customers.
Remember Social Media is just that SOCIAL, your ideal customer is not there to buy. They are there to interact, learn something, fill in time.
In technical terms Social media is a brand building exercise. You show up in their feed, you give value, tell a story and SHOW how you fill their need or fix a problem. They start to recognise you, you start to stand out because they now have brand awareness. You start to build that relationship and give value. Suddenly there is a benefit to following you, they may not have need for you yet, but you will be top of mind when they do.
How are you building relationships and giving value? Share on XBe Consistent
We have the attention span of less than a goldfish, and while only 2% of us can effectively multi-task 98% of us do it constantly when online. For this reason your ideal customer needs to see or hear you 22 times before they start to have some form of brand recognition.
It’s all about consistency with your social media & digital presence as we inch closer to 2020. Find your sweet spot, both in the platform where your audience lives (your ideal customer) and your topics of authority where you have a standout, unique perspective to stand on and build from (your creative niche), and then commit to an ongoing appearance. Be creative with whatever you do, and commit to consistently showing up. It’ll make all the difference.
Develop a Digital Marketing Strategy
The key is to develop a digital marketing strategy so you show up where your ideal customers are already hanging out, (I have an awesome infographic here if you are not sure) then use a strategic mix of digital platforms to connect with them in in different ways. Of course each of these platforms or channels I’ve been talking about throughout the year, but here are the NINE areas you need to cover to really succeed at digital marketing for your business:
- Know your target market
- Digital Strategy to map out where you should be showing up
- Branding & Messaging so you are not wasting time online
- Website so you own your little piece of the digital space
- Content to keep them updated with industry news, the problems they’re facing, and how you solve those problems…
- Social media to share that content and then engage building brand awareness…
- Search engine optimisation (SEO) to optimise your content, so it will show up on Google of Bing when someone is searching for the information …
- Lead Generation – Advertising to drive paid traffic to your website, where people can see your solutions…
- And email marketing to build relationships to ensure they continue to get the solutions they’re looking for.
Did You Knows About Digital Marketing
Did you know Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty! However did you know:
🎯 73% of Small Businesses Invest in Social Media Marketing
🎯 57% of small businesses invest in email marketing to grow their business
🎯 4.8% is the average conversion rate for websites using video, 2.9% is the conversion rate for those who don’t
Digital Marketing Wrap-up
Marketing is all about focusing your energy on the things that REALLY matter for your business. As a Certified Google Partner & Specialist helping you UNDERSTAND the digital space is a major element of developing your Social media marketing strategy, rebranding your website or simply knowing where to show up online is what I am passionate about.
Teaching people about the different Marketing strategies and sharing my knowledge about the Digital space has been my why for 6 years now and it is AWESOME to see clients nailing it on their own. Don’t fail to plan for another 12 months full of business opportunities and growth. You know you need marketing for your business. Are you OVERWHELMED with what you need to do and learn to increase sales & clients? – but where do you start – what should you do? It is TIME to get ready for Digital Success, You know your Why, let me show you the What – How & When!
If You Are Ready to OWN Your Digital Marketing Strategy for Your Business – Discover Your Ideal Client – Lock Down Your Branding – Get A Clear Message – Know Where To Market & Why! Connect with me today or comment below.
Stop Chasing the Latest Bright Shiny Thing & Wasting Money! The Digital Success Mentor Program is a 12 week 1-on-1 Mentoring to step you through your Digital Marketing Strategy. The core of any program is to “GET IT DONE” with scheduled weekly
meetings either face-to-face or via Zoom. Workbooks, notes or templates are provided at each stage, as you learn not only what you need to GROW your business online, but HOW.
- Clarity: Your Message & Overall Strategy
- Website That Works: Web – Social – Google
- Recharge Your Lead Gen: The Attraction Model
- Turn Leads Into Paying Clients
- Get Your Life Back: Learn Systems & Processes
So, if you are stuck or overwhelmed with Digital Marketing or simply creating the right Marketing strategy for you and your ideal clients, I have Strategy Sessions available. If its time to get a Clear Action Plan, Digital Strategy Map & Checklists, you can check out the details here!
Digital Marketing For Business FAQs
What is digital marketing
Digital marketing is simply marketing online. There are NINE areas in the digital space you need to cover to really succeed at digital marketing for your business
